Adobe Analytics Engineer
3 weeks ago
Job Description :
We are seeking a highly skilled Adobe Analytics Analyst to join our team. The ideal candidate will have a strong understanding of Adobe Analytics and SQL. This role is crucial for providing actionable insights to drive business decisions.
Key Responsibilities :
- Analyze website and app data to identify trends, patterns, and key performance indicators (KPIs).
- Develop custom reports and dashboards to visualize data and uncover insights.
- Work with SQL to extract and transform data from various sources.
- Integrate data into Adobe Analytics to create a unified view of customer interactions.
- Utilize Adobe Analytics to analyze customer journeys and identify opportunities for improvement.
- Leverage Customer Journey Analytics (CJA) to gain deeper insights into customer behavior.
- Utilize data visualization tools to present insights in a visually appealing manner.
Qualifications :
- Strong proficiency in Adobe Analytics
- Experience with SQL for data extraction and transformation
- Understanding of web analytics concepts and methodologies
- Knowledge of digital marketing and customer journey analysis
- Excellent analytical and problem-solving skills
- Strong attention to detail and accuracy
- Excellent communication and presentation skills
Preferred Qualifications :
- Experience with Customer Journey Analytics (CJA)
- Knowledge of other Adobe Marketing Cloud solutions (e., Adobe Target, Adobe Campaign)
- Familiarity with data visualization tools (e., Tableau, Power BI)
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