TrekW - Employer Branding Lead

2 months ago

Mumbai, India TrekW Full time

JD:


- A giant global retail conglomerate is currently for an Employer Branding Lead for India at the Mumbai Headquarters.

- The suitable candidate will be a part of Talent Acquisition (TA) COE Team and will drive employer branding for the conglomerate with innovative strategies online and on-ground to attract students and experienced candidates.

- S/he will be responsible for the development and execution of marketing and communications of the employee value proposition to prospective candidates and internal employees.


- This includes partnering with the India TA Team, Business Human Resource (HR) partners, Regional HRs, Corporate Communications Team and Zone and Global teams to define and execute the HR narrative, digital strategy of all identified online and offline channels.


- S/he will lead recruitment marketing, with a focus on employer branding and candidate experience.

- This is a full-time fixed term opportunity for a duration of 2 years. The location of this job will be Mumbai H.O.

Key Deliverables and KPIs:

Increase brand awareness & consideration among prospective employees:

- Create and manage social media campaigns for campus students- attraction and amplification of various campus properties (Like Brandstorm, Sustainability Challenge etc.)

- Create and manage social media campaigns for experienced candidates' attraction through conceptualizing and creating a 360 plan

- Partnerships with publishers/leading HR websites (like Dare2Compete, Medium, People Matters etc.), both online and offline, with an objective of brand awareness and engagement

- Leverage LinkedIn for the company's Leadership series and other innovative engagements that foster leadership engagement with prospective talents.

Maintenance & Updation of the Company - India Careers Website Page:

- Content curation & creation of digital assets for Careers India page: like videos & repositories of imageries to be created highlighting strong EVP

- Ensuring measurability of all Career India pages to analyze key metrics like website traffic, bounce rate, average time spent in a visit, no. of unique users etc. as a part of analytics reporting.

Increase advocacy with internal employees:

- Creation of various digital assets & promoting to internal audience

- Social media promotions of complete gamut of HR initiatives like benefits & rewards, learning offerings by the company.

The organisation is committed to building a diverse environment and is proud to be an equal opportunity employer. The organisation closely prohibits discrimination against any employee or applicant for employment because of the individual's race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

(ref:iimjobs.com)

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