Head of Sales

Position Title: Sales Head – Solar & Renewable Energy

Location : New Delhi

Reporting To: Chief Operating Officer

Role Summary:

The Sales Head will lead the company’s solar sales strategy across domestic markets. The role requires proven expertise in large-scale solar module and cell sales, government liaison, CPSU tendering, and OEM/channel partnerships. The Sales Head will be accountable for revenue growth, expansion into new markets, and building long-term strategic relationships with key stakeholders in the renewable energy ecosystem.

Key Responsibilities:

• Develop and implement sales strategies to drive growth in solar modules, cells, and renewable solutions across domestic and global markets.
• Lead participation in CPSU tenders (NHPC, SECI, NTPC, SJVN, etc.) ensuring timely coordination, compliance, and execution.
• Establish and expand relationships with IPP/PPA players, EPC contractors, OEMs, and key stakeholders in the renewable energy sector.
• Identify and onboard strategic OEM partners across geographies for sustainable business expansion.
• Build and execute channel partner programs, policies, and audits to strengthen the company’s footprint in local and international markets.
• Collaborate with government bodies, regulatory authorities (MNRE, State NRE departments), and industry associations to influence policies and secure business opportunities.
• Drive international market entry strategies by generating leads, building networks, and creating alliances.
• Monitor operations at the manufacturing unit to ensure product quality, timely delivery, and customer satisfaction.
• Manage a high-performing sales team through recruitment, training, and mentoring to achieve ambitious revenue targets.
• Represent the company at national and international renewable energy exhibitions, forums, and industry platforms to enhance brand presence.

Key Skills & Competencies:

• Strong background in solar sales, CPSU tender management, and renewable energy business development.
• Deep understanding of the solar value chain (modules, cells, EPC, IPPs, PPAs, OEMs).
• Demonstrated success in delivering multi-crore revenue portfolios and multi-GW solar contracts.
• Expertise in channel development, partner management, and international sales.
• Strong government liaison and policy advocacy skills in the renewable sector.
• Excellent leadership, negotiation, and client relationship management.
• Ability to conceptualize and execute strategies for new market penetration.

Qualifications:

• MBA in Sales & Marketing (preferred).
• 20+ years of progressive leadership experience in Sales & Business Development, with a strong track record in the solar/renewable energy sector.
• Proven ability to achieve and exceed large-scale sales and revenue targets.

About the company:

SAEL Group has emerged with a bold vision of establishing world-class renewable assets spanning the solar and biomass sectors, with a steadfast commitment to ensuring stable profitability. We are utilizing agricultural waste as fuel to produce renewable power round the clock. We have the largest capacity of waste-to-energy generation. Already making strides in the renewable energy space, we aim to escalate our renewable capacity to 5 GW within the next 4-5 years by adding 100MW of new biomass and 600MW of new solar capacity annually. This ambitious endeavor aligns with the Government of India's vision to achieve 500 GW capacity from renewable energy sources by 2030.

The SAEL Group is set to embark on a journey that combines organic and inorganic strategies, leveraging marquee investors and partners to realize our vision. At the forefront of this effort is SAEL Industries, the pivotal entity responsible for raising growth capital across various business segments.

In addition to its overarching role, SAEL Industries is actively involved in Engineering, Procurement, and Construction (EPC) for the Group's upcoming renewable projects. Furthermore, it takes charge of the Operation and Maintenance (O&M) activities for both existing commissioned projects and those on the horizon. Through a comprehensive approach, SAEL Group is poised to make significant contributions to the Government's renewable energy targets, exemplifying our commitment to sustainable and impactful growth.

You can know more about us from our website: