Fluidscapes - Manager - Brand Strategist & Communications

3 weeks ago

Mumbai, Maharashtra, India Fluidscapes Consultants Full time

- Brand & Communication Strategy Development with Quality Stewardship

- Co-develop brand positioning, communication frameworks, and content strategies in alignment with the brand vision.

- Own the translation of strategy into creative briefs, messaging guidelines, and storytelling structures.

- Review all communication assetsverbal and visualfor alignment, consistency, tone, accuracy, and strategic intent before deployment.

- Act as the final filter for quality assurance, ensuring every brand output meets high creative and strategic standards.

Cross-functional Collaboration:

- Work closely with the brand team to shape communication that reflects strategic objectives.

- Act as a bridge between the brand strategy and the creative execution process.

- Deliver clear, structured briefs and provide continuous feedback to ensure the creative output meets strategic and brand goals.

Consistency Across Touchpoints:

- Ensure the brands messaging and visual identity remain consistent across all touchpointsdigital, print, social, spatial, and more.

- Conduct internal QA checks across design and content to verify tonal, visual, and brand accuracy.

- Maintain and enforce brand guidelines during asset development and rollout.

Communication Performance Monitoring:

- Track the effectiveness of communication initiatives and campaign performance.

- Analyse engagement and outcome data to refine messaging and execution strategies.

- Document learnings post-campaign to guide future brand communication Conduct research on category trends, audience preferences, and communication formats.

- Integrate relevant observations and benchmarks to strengthen communication output and creative direction.

Job Requirement:

Required Skills & Competencies:

- Brand Communication-Strong copywriting, storytelling, and messaging architecture.

- Strategic Translation-Ability to convert strategic direction into impactful brand narratives.

- Quality Focus-Detail-oriented eye for verbal and visual brand consistency.

- Cross-functional-Collaboration effective coordination between brand and creative functions.

- Time Management- Structured workflow planning and deadline discipline.

- Research Awareness-Contextual knowledge of category dynamics and content landscape

(ref:iimjobs.com)

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