Senior Content Strategist

3 days ago

Noida, India Hack2skill Full time

are seeking an experienced and visionary Senior Content Strategist with a minimum of 5 years of proven expertise in the IT/technology domain. The ideal candidate will be responsible for leading content initiatives, shaping brand narratives, and developing innovative content strategies that drive engagement, thought leadership, and business impact. This role requires a blend of creativity, analytical thinking, and leadership skills to align content with Hack2skills overall marketing and organizational goals.What Youll Do:As a Senior Content Strategist, you will:- Lead and own the content strategy across multiple platforms (campaigns, website, blogs, newsletters, social media, and events).- Conceptualize and drive high-impact campaigns that resonate with tech-savvy and professional audiences.- Guide and mentor junior writers/content creators, ensuring consistency, quality, and brand alignment.- Collaborate cross-functionally with design, marketing, and product teams to deliver integrated and cohesive campaigns.- Research emerging IT industry trends, competitors, and audience insights to craft data-driven strategies.- Optimize all content for SEO, readability, and lead generation, leveraging analytics to refine strategies.- Draft, review, and elevate content for innovation programs, hackathons, webinars, and IT-focused initiatives.- Ensure that all content reflects Hack2skills brand voice, positioning, and strategic objectives.- Track, measure, and report the impact of content campaigns, continuously innovating for improved performance.You Should Have:- Bachelors/Masters degree in English, Journalism, Communications, Marketing, or related field.- 5+ years of professional content writing and strategy experience in the IT/technology domain.- Demonstrated expertise in campaign ideation, narrative building, and content-led marketing.- Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing IT/tech content.- Proven ability to develop and execute long-term content strategies.- Strong knowledge of SEO, content marketing tools, and analytics platforms.- Experience in mentoring or managing content teams.- Ability to handle multiple projects, meet deadlines, and thrive in a fast-paced, dynamic environment.- A creative yet data-driven mindset, balancing innovation with measurable results. (ref:iimjobs.com)

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