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Content Writer

2 months ago

Mumbai, India LexiConn Full time
We are a content writing and development agency dedicated to creating impactful content for our clients. Our client a financial services company is focused on empowering individuals and small businesses in urban semiurban and rural areas of India with easytouse transparent financial products. We are looking for a talented Content Writer to create compelling content that resonates with our client s diverse audience.

RequirementsResponsibilities:

  • Content Creation: Write highquality engaging and informative content including blogs articles social media posts newsletters and more.
  • Research: Conduct thorough research on financial topics and the target audience to produce accurate and relevant content.
  • SEO Optimization: Implement SEO best practices to ensure content is optimized for search engines.
  • Collaboration: Work closely with the Content Strategist and other team members to ensure content aligns with the overall strategy and brand guidelines.
  • Editing and Proofreading: Review and edit content to ensure it is errorfree and adheres to the highest quality standards.
  • Audience Engagement: Write content that is easy to understand relatable and addresses the financial needs and challenges of individuals and small businesses in diverse regions.
  • Feedback Incorporation: Revise content based on feedback from the Content Strategist client and other stakeholders.

Requirements:

  • Education: A Graduate/Postgraduate in any discipline. (An experience in finance will be preferred)
  • Experience:
    • Minimum 3 years experience as a content writer preferably in the financial sector.
    • Proven experience in Content Writing Content Marketing and Business Writing elearning or instructional design experience will be desirable.
  • Skills:
    • Excellent writing editing and proofreading skills.
    • Ability to simplify complex financial concepts.
    • Proficiency in SEO and understanding of content management systems (CMS).
    • Strong research skills and attention to detail.
    • Knowledge of instructional design will be a plus.

  • Personal Attributes:
    • Creative and innovative thinker.
    • Ability to work independently and meet deadlines.
    • Strong communication and interpersonal skills.


Benefits
  • An opportunity to learn and experience inclusive growth
  • Work closely with the top management
  • Be a part of an organization that values worklife integration
  • 40hour work week



Responsibilities: Strategy Development: Design and implement a comprehensive content strategy that aligns with the client\'s goals to reach diverse customer groups, including individuals and small businesses in urban, semi-urban, and rural areas. Audience Research: Conduct in-depth research to understand the financial needs and challenges of the target audience. Develop customer personas and map out customer journeys. Content Planning: Create and manage a content calendar that includes blogs, articles, social media posts, videos, and other formats to engage the target audience. Collaboration: Work closely with marketing, design, and product teams to ensure content aligns with overall brand and marketing strategies. Apply instructional design principles to create educational content that simplifies complex financial concepts and products, to educate and engage customers. SEO Optimization: Develop and implement SEO strategies to improve content visibility and drive organic traffic. Analytics and Reporting: Monitor content performance using analytics tools. Provide regular reports and insights to refine and improve content strategies. Compliance: Ensure all content meets regulatory and compliance requirements in the financial sector. Requirements: Education: Bachelor s degree in Marketing, Communications, Finance, Instructional Design, or a related field. Experience: Minimum of 3 years of experience in content strategy, content marketing, or instructional design. Proven experience in the financial services sector is highly desirable. Skills: Strong understanding of personal finance and financial products. Excellent writing and editorial skills. Working experience of instructional design will be preferred. Proficiency in SEO and content management systems (CMS). Ability to analyze data and draw actionable insights. Strong project management and organizational skills. Personal Attributes: Creative thinker with a strategic mindset. Ability to work independently and as part of a team. Strong interpersonal and communication skills.