Search Engine Marketing Manager

19 hours ago


Mumbai, India BigTrunk Full time

A LITTLE BIT ABOUT THE COMPANY:We are a 360 degree digital marketing agency who does everything a brand needs in the digital space from creating a strategy, to building online assets (websites, apps) to finding a brand voice that stand out in the crowd of Social media and finally finding the apt audience and reaching out to them through integrated and extensive digital campaigns Website: http://www.bigtrunk.co.in/Department: - SEM Designation: - SEM SpecialistNo. of years of Experience: -2+ yearsLocation: - Marol, Andheri (East) Mumbai Job briefWe are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.In this role, you should be well-versed in principles of search engine marketing (SEM). You should also be analytical and good with numbers.Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).Responsibilities:Participate in forming effective paid search strategiesLaunch and optimize various PPC campaignsOversee accounts on search platforms (e.g. Google AdWords, Bing)Be involved in keyword selection and audience targetingMonitor budget and adjust bids to gain better ROITrack KPIs to assess performance and pinpoint issuesProduce reports for management (e.g. dashboards)Write attractive and concise copy for advertsSuggest and develop new campaigns across multiple channelsMaintain partnerships with PPC ad platforms and vendorsFind ways to reduce risk of click fraudKeep abreast of PPC and SEM trendsRequirements:Proven experience as a SEM Specialist or Digital Marketing SpecialistExperience in data analysis and reportingKnowledge of SEO and digital marketing conceptsFamiliarity with multiple platforms (e.g. AdWords, Facebook, Instagram etc) is preferredWorking knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)Proficient in MS Office (particularly Excel)Excellent communication skillsAnalytical thinking with strong math skillsGraduate in Marketing, Digital Media or a related field; AdWords certification is a plus



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