Sr. Media Buyer

1 week ago

New Delhi, India Schbang Full time

We’re seeking an experienced Sr. Media Buyer with a strong track record in full funnel media campaignsCandidates based in Mumbai and available for immediate joining will be given priority.Responsibilities:- Develop data-driven media plans aligned with clients' objectives. - Define audience segmentation, targeting strategies, and budget allocation. - Set up, monitor, and optimize ad campaigns across Google Ads and Meta platforms (Facebook, Instagram). - Ensure delivery against KPIs such as ROAS, CTR, and CPA. - Conduct A/B tests to improve campaign performance and ad creatives. - Utilize GA4 for comprehensive campaign tracking and insights. - Generate detailed performance reports with actionable recommendations for clients. - Work closely with internal teams to align messaging and campaign objectives. - Communicate effectively with clients, providing updates and insights regularly.Requirements:- 3-4 years of hands-on experience managing full funnel media campaigns - Proven expertise in media planning, strategy, and execution. - Strong proficiency with GA4 for campaign tracking, analysis, and reporting. - Familiarity with tools like Google Ads Manager, Facebook Ads Manager, and other relevant platforms. - Ability to analyze large datasets and derive actionable insights. - Strong organizational skills and ability to manage multiple campaigns simultaneously. - Excellent verbal and written communication skills.

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