Ad Strategy
2 weeks ago
Ad Strategy
Key Responsibilities:
- Ad Monetization & Strategy: Develop and execute strategies to maximize ad revenue across Dailyhunt and Josh, focusing on both direct and programmatic sales.
- Ad Product Development: Collaborate with product, tech, and content teams to develop high-impact ad formats (video, display, branded content, influencer-led campaigns, etc.).
- Pricing & Yield Optimization: Define pricing models, optimize ad inventory, and improve programmatic performance through demand analysis.
- Brand & Agency Partnerships: Work closely with agencies and brands to drive advertising solutions and partnerships across digital video, social, and commerce-driven formats.
NexVerse Business Management (Omnichannel Ad Exchange)
- Programmatic Growth: Support SSP, DSP, and publisher onboarding, ensuring seamless integration into the NexVerse ecosystem.
- Supply & Demand Management: Assist in scaling ad inventory, optimizing ad requests, and ensuring demand-side efficiency to maximize yield.
- Market Expansion Support: Work on initiatives to expand NexVerse's footprint in India, the Middle East, Africa, and the US, engaging with key ad tech players.
- Data & Insights: Leverage ad performance analytics and programmatic insights to optimize revenue and campaign efficiency.
- Ad Tech Collaboration: Work with the tech team on prebid integrations, IVT management, and ad serving optimizations.
What We're Looking For
- 5-8 years of experience in digital advertising, programmatic, and ad tech.
- Knowledge of SSPs, DSPs, ad exchanges, and programmatic buying.
- Strong understanding of digital ad monetization, pricing strategies, and revenue models.
- Experience in ad operations, media planning, or digital sales is a plus.
- Analytical mindset with a data-driven approach to campaign performance and optimization.
- Ability to work across multiple teams – sales, product, tech, and content – to drive results.
- Exposure to global markets like India, Middle East, Africa, and the US is a plus.
Why Join Us?
- Dynamic & Fast-Growing Ad Tech Business – Be part of NexVerse.ai's expansion into global markets.
- Cross-Platform Strategy – Work on ad monetization for leading short-video, news, and social platforms.
- Exposure to Global Partnerships – Engage with top SSPs, DSPs, agencies, and brands.
- Opportunity for Growth – A role with high ownership and career progression in the ad tech and programmatic ecosystem.
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