Segment Manager

4 weeks ago


New Delhi, India FPL Technologies Full time

Job Title: Segment Lead -Lifecycle ManagerAbout the Role: We are transforming our customer lifecycle frombroad consumption-based segmentstohyper-personalized, data-driven journeys . As aSegment Lead , you willown customer outcomesacross activation, engagement, spend growth, retention, credit health and revenue maximisation for your consumption or business objective based segment while ensuring fulfilment ofstrategic targets month-on-month . You will partner closely withdata science, product, marketing, partnerships, customer experience, risk and other internal stakeholder teamsto define business objectives, run large-scale experiments, derive consumer insights across various user touchpoints and launch highly personalized propositions, interventions, nudges, and journeys that maximizecustomer lifetime value (LTV)while protectingbrand and compliance standards .Key Responsibilities 1. Strategy, Roadmap & Targets Define lifecycle objectives andMeasures of Success(activation, engagement, retention, etc.) Identify high-value opportunities for personalization using behavioral, transactional, and contextual data Own theportfolio prioritization— decide where to invest (product, merchant offers, spend expansion, premium upgrades Month planning > Ensure fulfilment of monthly segment targets > Documents & present insights, learnings & recommendations 2. Experimentation & Personalization Createhypotheses and experiment contracts(goals, KPIs, guardrails) Identify user pain-points, deriveconsumer insights , and come up with tactical and strategic solutions post POC experimentation Interpret results to decidescale/stop/pivot ; ensure rollout aligns with brand and compliance 3. Collaboration & Governance Work withRecommendation Engineteams to defineeligibility rules, constraints, and business guardrails Partner with Product & Marketing to craftpersonalized messaging and creative Coordinate withRisk/Compliance/Legalon responsible personalization practices What You’ll Bring- Must-have: Background & Experience:1-4 years experience inbusiness strategy / product marketing / growth / portfolio managementrole in a consumer tech, fintech, or e-commerce app. MBA from tier 1/ tier 2 colleges preferred. Cultural Fit:Self-driven, strong problem-solving attitude, flexibility and adaptability to navigate through unpredictable circumstances and push things to closure. You'll be working with a diverse group of minds across departments, so collaborative spirit is essential. Skills:Strong conceptual understanding ofcustomer journey, segmentation, consumer behavior . Soliddata literacy ,stakeholder managementandprioritisation skills . Immediate joinees, or candidates with


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