Web Analyst

2 days ago

New Delhi, India EXL Full time

Role Overview:We are seeking a highly skilled Web Analytics Specialist with hands-on expertise in Adobe Launch and Adobe Analytics. The ideal candidate will be responsible for implementing, managing, and optimizing analytics tags and data collection frameworks to ensure accurate measurement of digital performance across platforms.Key Responsibilities:- Manage and maintain web analytics implementation using Adobe Launch (Tag Manager) and Adobe Analytics. - Design and implement tracking strategies to capture user interactions and business KPIs across websites and digital platforms. - Collaborate closely with development, marketing, and product teams to ensure accurate and efficient tag deployment. - Conduct validation and QA of tagging implementations to ensure data accuracy and consistency. - Partner with analytics and marketing teams to translate business requirements into effective data collection and reporting frameworks. - Troubleshoot and resolve tracking or data discrepancies in coordination with technical stakeholders. - Stay updated on best practices in tag management, analytics governance, and emerging MarTech tools.Required Skills & Experience:- 4+ years of experience in Web Analytics and Tag Management. - Proven hands-on experience with Adobe Launch and Adobe Analytics. - Strong understanding of JavaScript, HTML, and CSS as it relates to tag implementation. - Knowledge of data layers, digital data governance, and event-based tracking. - Experience working with debugging tools (e.g., Adobe Experience Platform Debugger, Charles Proxy, or similar). - Excellent analytical, problem-solving, and communication skills. - Ability to manage multiple projects and stakeholders in a fast-paced environment.Preferred Qualifications:- Exposure to Adobe Experience Platform (AEP) or Adobe Target. - Experience with Google Tag Manager (GTM) or Google Analytics (GA4) as a secondary skill. - Familiarity with SQL, BigQuery, or data visualization tools (e.g., Power BI, Tableau).

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