Ecommerce Manager

Title: Ecommerce Manager

Status: Contract to convert to FTE

Location: Preference: Ahmedabad, Hybrid (3 days a week in office), Open to Remote

Shift timings: Significant hours of overlap with US team (West Coast hours)

Reporting Relationship: Senior Director, e.l.f., & Founder & CEO, Knack

About Knack:

We're a team of professional recruiters that help you find access to immersive professional experiences of working with global leaders. Knack Ventures is the hiring partner for e.l.f., Genz’s favorite beauty brand that markets all things “best of beauty” across 30+ countries including India. The company is known for its affordability, high end quality, clean and cruelty free beauty offerings. 

Objective:

We are currently seeking a candidate to join the e.l.f. India team, which will soon commence operations. This role is critical in establishing and growing our presence in the Indian market, contributing to the success of e.l.f. Beauty's expanding global eCommerce initiatives. But, you don’t need to wait, we are ready to have you onboard Knack to transition you to e.l.f.

Company Description

e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture, and connect communities through positivity, inclusivity, and accessibility. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare. The Company's brands are available online and across leading beauty, mass-market and specialty retailers. The Company has strong relationships with its retail customers such as Target, Walmart, Ulta Beauty and other leading retailers that have enabled the Company to expand distribution both domestically and internationally.

Business/Financial Highlights

·      e.l.f. Beauty, Inc. is publicly traded (NYSE: ELF) and has annual revenues of over ~$1billion, a market cap of ~$10B and is a member of the S&P 600. Business and financial highlights include:

·      21 consecutive quarters of net sales growth.

·      #3 mass cosmetics brand in the US with a 10% share and the fastest growing brand among the top 5.

·      Named Beauty Brand of the Year 2023 by Women’s Wear Daily.

·      Recognized in 2023 as one of the 10 Most Innovative Companies in Beauty by Fast Company magazine.

Team

Our employee base represents the consumers we serve, and we are committed to ensuring that diversity is represented across our entire organization. Key statistics and notable awards include:

·      Our employees are 75% female and 40% diverse representing the consumers we serve.

·      We are a leader in board diversity. We are 1 of 4 public companies in the U.S. (out of over 4,200 public companies) with a Board of Directors that has 2/3 women and 1/3 diverse representation.

·      Top 100 Most Loved Workplaces (Newsweek 2022)

·      America’s Best Midsize Companies (Forbes 2023)

Job Summary

We are looking for a strategic eCommerce superstar to join our Keys Soulcare team and support the growth of the brand online. This is the perfect role for someone who takes great pride in the quality and consistency of their work. The ideal candidate is a self-starter who is consumer-obsessed and motivated by the opportunity to directly impact our community’s experience with the brand online.

Responsibilities:

Direct-to-Consumer (D2C) Website Sales & Optimization

• Supports revenue growth from keyssoulcare.com
• Manages on-site programming to create a more personalized and effective online experience that drives acquisition of new customers
• Partner with Creative, UX/UI, Development, and other Marketing teams to create and refine online content and merchandising based on consumer behaviour patterns and business insights
• Identify opportunities to improve customer experience with an emphasis on the new-to-brand user Ideate, brief, and deploy optimized and timely digital content based on the marketing calendar and upcoming campaigns
• Coordinate A/B and multivariate testing with content and segmentation strategies as needed
• Carry out weekly keyssoulcare.com updates, including spot checks, QAs, merchandising refreshes, product launch support, etc.
• Test new site features and functionalities before deployment, including extensive cross-device, cross-browser, and UAT testing

Holistic Digital Strategy Implementation

• Collaborate with cross-functional teams to support a consistent application of brand messaging and product positioning with larger brand and department goals in mind
• Monitor the digital landscape for budding trends, best practices, and innovative technologies that can improve the user experience
• Identify opportunities for total digital amplification by means of cross-functional collaboration and research

Digital Operations

• Manage regular reporting cadences and present findings to internal and external stakeholders
• Build a strong collaborative partnership with Supply Chain, Demand Planning, Distribution, and Inventory Management teams to ensure seamless customer service and order fulfillment.

Qualifications/Requirements

• 5+ years of eCommerce experience, management experience and beauty industry experience a bonus
• Creative – the desire to create the ideal digital consumer experience should be at the heart of everything you do, looking for new and nuanced solutions beyond a set rulebook
• Collaborative – strong relationship-building qualities are a must, as well as the ability to operate effectively and efficiently in a team-oriented and highly collaborative environment
• Confident – must be highly independent and not afraid of taking responsibility, rooted in demonstrated experience and knowledge in driving growth of a consumer-packaged goods brand in the digital space
• Experience with Salesforce Commerce Cloud a must
• Experience with analytics and BI tools like Excel, Power BI, and Google Analytics (GA4) a must
• D2C start-up experience a bonus.