Panacea Biotec

Job Summary :

- The General Manager of Institutional (Maternity Homes, Nursing Homes, and Hospitals) Sales for all brand portfolios (Nutrition, Vaccine and Baby Care) is responsible for leading and managing the institutional sales.

- This role is critical in driving growth through innovative marketing campaigns, market analysis, and engagement with healthcare professionals (HCPs), purchase managers, and other relevant stakeholders in institutions.

Key Responsibilities:

Target Achievement:

- Achieve defined Targets for Growth, Sales and Profit for the newly formed SBU.

- Prepare and Execute Annual Operating Plan of the brands as well as brand and SBU P&L.

- Market share gain for different brands of the company Strategic Sales Leadership

- Develop and execute a comprehensive institutional sales strategy aligned with business objectives.

- Identify and prioritize target accounts, including nursing homes, maternity homes, hospitals, corporate hospital chain, healthcare providers, and NGOs to make our brands available.

- Identify and establish a robust distribution network to enhance reach in institutions with same day delivery facility.

Team Leadership:

- Create, Lead and mentor a team of institutional sales managers and executives across India.

- Establish KPIs and monitor team performance to achieve sales targets.

Relationship Management:.

- Build and maintain strong relationships with key decision-makers in institutions.

- Act as a trusted advisor, understanding customer needs and tailoring solutions accordingly.

Sales Operations & Forecasting:.

- Oversee sales pipeline management, ensuring accurate forecasting and reporting.

- Work closely with the supply chain and operations teams to ensure seamless delivery.

Key Skills and Competencies:.

Key Requirements:.

Education:

- Bachelor's degree in Pharmacy, Life Sciences, or Business Administration.

- MBA or equivalent is preferred.

Experience:

- Minimum of 15-20 years of experience in Institutional sales, with at least 5 years in a leadership role managing institutional sales.

- Proven track record in Institutional sales growth.

- Demonstrated capability to come out of failures.

- Ability to face rejection and come out with creative plans to win rejection.

Skills:

- Strong bidding, negotiation and influencing skills.

- Excellent leadership and team management abilities.

- In-depth knowledge of the pharmaceutical industry and institutional sales landscape.

- Exceptional communication and relationship-building skills.

- Proficiency in CRM software and sales analytics tools.

Personal Attributes:

- Creative, High energy, Strategic thinker with a results-driven mind-set.

- High integrity and ethical standards.

- Ability to thrive in a dynamic and fast-paced environment.

- Does not require instructions what to do.

- Once agreed has the capability to execute.