
TISTEPS - Manager - Marketing
2 weeks ago
Job Summary :
A Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for an organization to attract potential customers and retain existing ones.
Key Responsibilities:
- Strategy Development: Create and execute marketing strategies to promote products or services and enhance brand awareness.
- Campaign Management: Plan, launch, and monitor marketing campaigns across digital and traditional platforms.
- Team Leadership: Lead and mentor a team of marketing professionals, including content creators, designers, and analysts.
- Market Research: Analyze market trends, customer behavior, and competitor activities to inform strategy.
- Budget Oversight: Manage marketing budgets and allocate resources effectively.
Performance Analysis: Track campaign performance using analytics tools and adjust strategies to improve ROI.
- Content Creation: Oversee the production of engaging content for websites, blogs, social media, and promotional materials.
- Collaboration: Work closely with sales, product development, and external agencies to align marketing efforts with business goals.
Required Skills:
- Strong communication and presentation skills
- Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, CRM platforms)
- Creative thinking and problem-solving abilities
- Project management and organizational skills
- Knowledge of branding and consumer psychology
- Experience with marketing automation and CMS platforms (e.g., Degree in marketing, Business Administration, or a related field
- 2-5 years of experience in marketing or a related role
- Proven track record of successful campaign management
- Familiarity with data analysis and performance metrics
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