Capco Technologies

Position: Market Activation Manager

Experience: 8+ Years

Location: Pune, Hyderabad, Bengaluru, Gurgaon, Chennai

Notice Period: Immediate - 30 days

Job Summary

We are seeking a highly experienced Market Activation Manager with 8 years of experience in digital transformation. The ideal candidate will be a strategic leader responsible for developing and executing comprehensive business readiness and Go-to-Market plans for new features and digital channels. This role requires a strong understanding of digital platforms, agile methodologies, and effective stakeholder management. You will oversee the entire launch lifecycle, from pre-launch planning and compliance to post-launch analysis and team leadership.

Key Planning:

- Develop and manage robust business readiness plans, which include change impact assessments, Go-to-Market strategies, training, and communications plans.

- Produce Go-to-Market plans with clear KPIs to ensure the smooth delivery of digital initiatives.

Launch & Implementation:

- Oversee business readiness activities for the launch of new features on digital channels, ensuring compliance with all regulatory approvals.

- Support markets with internal and external communications, provide training for frontline staff, and lead migration and implementation planning.

Post-Launch Analysis & Management:

- Lead post-launch activities, including Hypercare reporting, and track customer responses and operational performance.

- Manage dependencies, risks, and issues to ensure timely delivery and minimal disruption.

- Track MI (Management Information) and analytics reporting to measure business benefits post-launch.

Leadership & Collaboration:

- Provide leadership to a team of Digital Market Activation Analysts.

- Collaborate with global teams and manage stakeholders effectively.

Required Skills & Qualifications

Core Experience:

- 8 years of experience in digital transformation programs, with a focus on online and mobile platforms.

Mandatory Technical Skills:

- Strong understanding of Agile cross-functional teams and the delivery of digital change at scale.

- A background in risk management, compliance, and securing regulatory approvals.

- Experience in MI & analytics reporting.

Professional Attributes:

- Excellent stakeholder management and communication skills.

- Proven leadership experience, including team management, recruitment, and performance coaching.

- The ability to produce comprehensive Go-to-Market plans with KPIs.

Preferred Skills

- Familiarity with IT project management methodologies and Agile frameworks.

- Expertise in process improvement, change management, and migration planning.

- Experience in the financial services domain (banking, wealth, insurance).