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Social Media Marketer

2 months ago

Chennai, India Illumine-i Full time

The Big Picture

The Social Media Marketing Specialist plays a crucial role in driving the brand's digital presence, engaging with the community, and achieving key business objectives. They are responsible for creating and executing strategies that not only increase brand awareness but also drive tangible results like website traffic, leads, and sales. By staying updated on industry trends and analyzing performance data, the specialist ensures that the brand's social media efforts are effective and aligned with broader business goals.


What you can expect as a Social Media Marketing Specialist at Illumine-i:


Develop and Implement Social Media Strategy:

  • You’ll design a comprehensive social media strategy that aligns with business goals.
  • You’ll create a content calendar to plan and schedule posts in advance.
  • You’ll ensure a diverse mix of content types, including images, videos, and articles, to keep the audience engaged.

Increase Brand Awareness:

  • You’ll develop and execute campaigns aimed at growing the brand’s social media following.
  • You’ll collaborate with influencers and partners to amplify reach and credibility.
  • You’ll produce content that resonates with the target audience, strengthening the brand's identity.

Social Listening and Community Engagement:

  • You’ll monitor social media channels for comments, messages, and mentions.
  • You’ll respond to interactions in a timely and professional manner to foster community engagement.
  • You’ll create interactive content such as polls, Q&A sessions, and live videos to encourage participation and build a loyal community.

Stay Updated on Industry Trends:

  • You’ll keep abreast of the latest social media trends and industry news.
  • You’ll attend relevant webinars, training sessions, and conferences.
  • You’ll experiment with new features and platforms to keep the brand’s social media presence innovative and competitive.

Monitor and Analyze Performance:

  • You’ll regularly review social media analytics to track performance metrics such as engagement rates, follower growth, and conversion rates.
  • You’ll generate reports to present findings to the team and adjust strategies based on data-driven insights.
  • You’ll optimize content and campaigns continuously to improve results.

Drive Website Traffic:

  • You’ll share content that directs users back to the brand’s website, enhancing online presence and engagement.
  • You’ll craft compelling call-to-actions (CTAs) to encourage clicks and conversions.
  • You’ll optimize posts for higher click-through rates to maximize traffic and potential sales.

Generate Leads and Sales:

  • You’ll design and implement targeted advertising campaigns on social media platforms.
  • You’ll promote products and services through organic posts and paid promotions.
  • You’ll utilize social media shopping features to convert followers into customers, directly driving sales.


Essential Qualifications include:

  • Bachelor's or Master’s degree in Marketing, Communications, or related field.
  • Proven 2-4 years of experience in digital marketing, specifically social media marketing with a strong understanding of channels and best practices. In-depth knowledge of social media platforms, analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social), and SEO.