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Founder's Office

2 months ago

Ajmer, India Patch up Full time

Designation: Founder’s Office

Nature of the Role: Full-time

Location: New Delhi 

Stipend: Competitive


About the Role 

Work closely with the founder (Ex-INSEAD, Barclays, Strategy&) getting hands-on experience in the 0-1 journey of our startup directly impacting partnerships, growth, and strategy. 


Key Responsibilities 

Your role will be instrumental in shaping the successful launch of our brand where your day-to-day will include a bit of everything mentioned below. However, we can try and incorporate you more into areas that excites you the most. 


  • Analyze target market segments and consumer behavior to develop tailored go-to-market strategies
  • Assist in the creation of brand positioning, messaging, and communication strategies
  • Collaborate with the marketing team to develop and execute integrated marketing campaigns across multiple channels
  • Assist in conducting beta testing, focus groups, and surveys to gather feedback on product offerings and brand perception
  • Assist the team with fundraising efforts
  • Create robust financial models to forecast sales projections, revenue streams, and profitability
  • Provide administrative support to the founder



What we are Looking for

  • A go-getter who can get sh*t done


About Patch up

Patch up is India’s pioneering healthcare supplement brand, revolutionizing the delivery of essential nutrients through transdermal patches. Our patches represent a convenient and effective alternative to oral supplements, offering users a hassle-free way to meet their daily nutritional requirements. We are filling a gap in the market, catering to the growing demand for clean alternatives for supplement intake.


About Founder 

A second time founder who did her undergrad from Lady Shri Ram College (LSR) and MBA from INSEAD, and worked in companies such as Barclays and Microsoft as an AVP before starting her first full-time startup which was a London-based FinTech funded by VCs such as Techstars.