Associate Product Manager

Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building Indias largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India.

WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd).

This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt banks, PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property, health and life insurance and investment products.

WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit.

While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves.

So, a pure digital model doesnt work for this segment.

WeRize has innovated on this front through its Finance ki online dukaan (Social Shopify of Finance), a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide after sales support.

These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.

Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on-the-ground financial services providers.

Digital conversions among this target group are way lower when compared to upper income customers in metros and hence pure digital CAC doesnt workfor this segment.

While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-field teams/branches to manage freelancers in every city.

That results in very high CAC and operations costs for such companies.

WeRize on the other hand, has been able to acquire, train and manage thousands of freelancers in 5000+ cities only through its tech platform and without any feet-on-street team of its own.

This results in highly profitable business model for Werize.

To know more about the company, please visit: the Role:

We are looking for a driven Associate Product Manager (APM) to join our team and take ownership of our Loan Management System (LMS).

This role requires a combination of product ownership, cross-functional coordination, and strong domain knowledge of lending workflows.

The ideal candidate will be a proactive problem solver who can bridge the gap between business needs and product execution.

Key Responsibilities:

- Product Ownership: Take full end-to-end ownership of the LMS product, from requirements gathering to successful delivery.

- Requirement Gathering: Work closely with business teams to understand lending workflows and translate them into clear, actionable Product Requirement Documents (PRDs).

- Cross-Functional Coordination: Collaborate with technology, operations, compliance, and business teams to ensure smooth product development and deployment.

- Problem-Solving & Analysis: Analyze complex problem statements and design effective, scalable solutions.

- Stakeholder Management: Manage multiple stakeholders and maintain effective communication channels to align on priorities and progress.

- Data-Driven Insights: Use Microsoft Excel and SQL to analyze data, track product performance, and support Skills & Qualifications:

- Experience: 2 years of relevant experience in the lending domain, with at least 2 year in LMS product management preferred.

- Strong understanding of lending workflows and financial services processes.

- Excellent communication skills (both written and verbal) with the ability to create clear, concise PRDs.

- Strong analytical mindset and problem-solving abilities.

- Proficiency in Microsoft Excel and working knowledge of SQL.

- Ability to work independently as a self-starter and manage multiple priorities