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Sr. Content Writer

2 months ago

Vellore, India Torani India Full time

Company Description

Torani, established in 2018, is a fashion brand based in Noida, India, known for incorporating tradition and history into modern designs. The creative director's vision focuses on telling impactful stories through innovative silhouettes and inclusive fashion perspectives. Torani has made a mark in the Indian Fashion Industry with its revival of traditional prints, unique saree designs, and compelling campaign concepts.


Role Description

This is a full-time on-site role for a Sr. Content Writer at Torani India in Noida. The Content Writer will be responsible for creating engaging web content, developing content strategies, conducting research, writing, proofreading, and implementing effective storytelling techniques to resonate with the brand's vision.


Qualifications


  • Spearheaded development of SEO-optimized content including website pages, blog posts, articles, and social media posts, increasing organic website traffic by 20%.
  • Strong storytelling abilities and creative writing skills, poetry, script writing
  • Generate content briefs for internal and external teams, developing an effective 3-day turnaround initiative for every campaign. 
  • Analyze brand and industry trends to drive customer engagement.
  • Liaison with marketing, sales, and design teams to identify, align, and prioritize content opportunities. 
  • Write clear and persuasive copy for editorial pieces, landing pages, and blog articles, as well as for products in support of other teams
  • Maintain a detailed editorial calendar
  • Excellent communication and interpersonal skills
  • Knowledge of fashion industry trends and terminology
  • Experience in Content Strategy and Proof-reading
  • Ability to collaborate with cross-functional teams
  • Bachelor's degree in English, Journalism, Communications, or related field