StaTwig - Specialist - Marketing & Brand

2 weeks ago

Hyderabad, India STATWIG TECHNOLOGY SERVICES PRIVATE LIMITED Full time

New Product Development (NPD):- Support NPD initiatives through product positioning, go-to-market planning, and launch campaigns, driving adoption and visibility.Cross-functional Collaboration:- Work closely with sales, trade marketing, and operations teams to ensure seamless execution of brand programs.Agency s Vendor Management:- Manage creative, digital, and media agencies to deliver high-quality outputs within agreed timelines.Performance Tracking s Insights:- Monitor and analyze campaign performance, consumer insights, and ROI.- Prepare reports, dashboards, and presentations for management review.Brand Communication:- Ensure consistency of brand tone, design, and messaging across all communication Bachelors degree in marketing, Communications, Business, or related field (Masters degree preferred).- 7-10 years of experience in brand marketing, communications, or BTL/trade marketing.- Having worked in the Food & Snack Business (FMCG) for at least 4-5 years.- Proven success in managing end-to-end campaigns, activations, and NPD launches.- Strong knowledge of brand building, consumer insights, and BTL strategies.- Excellent project management, analytical, and stakeholder management skills.- Creative thinker with strong communication and presentation abilities.- Ability to thrive in a fast-paced environment managing multiple projects simultaneously.Key Performance Indicators (KPIs):- Brand Awareness s Equity: Growth in brand recognition and positive perception in target markets.- Campaign ROI: Achievement of engagement, conversion, and cost-efficiency targets.- NPD Launch Success: Timely execution of launches with measurable adoption and market penetration.- Activation Impact: Increase in consumer participation and sales uplift from on-ground activations.- Agency Effectiveness: Timely and high-quality delivery of creative outputs from partners.- Cross-functional Alignment: Positive feedback and seamless collaboration with sales and trade marketing teams.- Reporting s Insights: Timely submission of performance reports with actionable insights.Benefits:- Competitive salary and benefits package.- Exposure to high-impact brand-building campaigns.- Collaborative and innovative work environment (ref:iimjobs.com)

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