Taazaa - Specialist - Marketing Operations

Specialist - Marketing Operations Working at Taazaa involves engaging with cutting-edge technology and innovative software solutions in a collaborative environment.We emphasize on continuous professional growth, offering workshops and training.Our employees often interact with clients to tailor solutions to business needs, working on diverse projects across industries.We promote work-life balance with flexible hours and remote options, fostering a supportive and inclusive culture.Competitive salaries, health benefits, and various perks further enhance the work experience.Taazaa Marketing Studio is looking for a Marketing Operations Specialist with 4 to 5 years of experience in managing email marketing, ABM, and CRM operationspreferably for US-based B2B clients.Youll be the go-to expert for marketing technology, automation, and campaign execution, working across 45 client accounts.We want someone who is hands-on with leading tools, understands how to drive pipeline through smart campaign execution, and ensures flawless marketing operations.Around 60% of your role will focus on email marketing, while the rest will involve ABM and overall marketing ops Youll Do- Own the end-to-end execution of email marketing campaigns (setups, workflows, A/B testing, reporting).- Champion in using tools like HubSpot, Marketo, Mailchimp, Brevo, Active Campaign (experience with at least 2 to 3 is expected).- Manage and optimize ABM campaigns using tools such as Demand base, 6sense, Roll Works, Terminus.- Ensure CRM hygiene, reporting, and integrations (experience with Salesforce, HubSpot CRM, Zoho, Pipedrive is valuable).- Build and manage segmented lists, lead scoring models, and nurture flows.- Collaborate with client account managers, content, and design teams to ensure campaigns are executed on time.- Analyse campaign performance and provide insights to improve open rates, CTR, conversions, and pipeline impact.- Maintain documentation of processes, workflows, and best practices.- Serve as the marketing operations partner for 45 clients, ensuring smooth coordination across tools and & Skills:- 4 to 5 years of hands-on experience in marketing operations, email marketing, and ABM campaigns.- Strong working knowledge of email automation tools (HubSpot, Marketo, Mailchimp, Brevo, Active Campaign).- Experience with ABM platforms like Demand base, 6sense, Roll Works, or Terminus.- Understanding of CRM platforms (Salesforce, HubSpot CRM, Zoho, Pipedrive).- Ability to manage multiple accounts/projects simultaneously.- Strong analytical skills with experience in campaign reporting and optimization.- Excellent communication and collaboration skills in a fast-paced agency environment.- Detail-oriented, process-driven, and passionate about data-led marketing SkillsHere are 4 key behavioral skills essential for a Marketing Operations Specialist role:- Analytical Thinking Ability to interpret marketing data, identify trends, and turn insights into actionable improvements.- This helps optimize campaigns and improve ROI.- Attention to Detail Precision is critical when managing data, automations, and campaign workflows.- Small errors can lead to big issues in execution or reporting.- Collaboration & Teamwork Works effectively with cross-functional teamsmarketing, sales, IT, and analyticsto ensure smooth campaign operations and alignment on goals.- Adaptability & Flexibility Quickly adapts to changing directions, new platforms, and shifting creative strategies while maintaining quality and Youll Get In ReturnJoining Taazaa Tech means thriving in a dynamic, innovative environment with competitive compensation and performance-based incentives.You'll have ample opportunities for professional growth through workshops and certifications, while enjoying a flexible work-life balance with remote options.Our collaborative culture fosters creativity and exposes you to diverse projects across various industries.We offer clear career advancement pathways, comprehensive health benefits, and perks like team-building We AreTaazaa Tech is a kaleidoscope of innovation, where every idea is a brushstroke on the canvas of tomorrow.It's a symphony of talent, where creativity dances with technology to orchestrate solutions beyond imagination.In this vibrant ecosystem, challenges are sparks igniting the flames of innovation, propelling us towards new horizons.Welcome to Taazaa, where we sculpt the future with passion, purpose, and boundless creativity. (ref:iimjobs.com)