Performance Marketer For D2C Brand

22 hours ago

Meerut Division, India Grx Pixel Full time

Company Description Grx Pixel is a performance-driven IT & Digital Marketing agency helping D2C brands scale through data-backed strategies, creative excellence, and deep expertise in Meta Ads, Google Ads, CRO, and end-to-end brand growth solutions. We work with fast-growing D2C brands and are expanding our performance marketing team. Role Description We are looking for a Performance Marketer with hands-on experience in running & optimizing Meta Ads + Google Ads for D2C brands. You will manage end-to-end performance campaigns, improve ROAS, reduce CAC, build scaling strategies, and work closely with our design & development teams to drive consistent growth for clients. Also having great understanding of creatives will be an added advantage Key Responsibilities 🔸 Campaign Execution & Optimization Plan, launch & manage performance campaigns on Meta & Google Optimize campaigns for ROAS, CAC, CPA , and high-quality conversions Scale winning campaigns and manage budgets effectively Analyze funnel metrics to maximize results Monitor daily performance and troubleshoot issues 🔸 D2C Strategy & Insights Understand brand positioning, target audience & product-market fit Build full-funnel strategies (TOFU, MOFU, BOFU) Identify high-performing creatives and share insights with creative team Conduct competitor and market research 🔸 Analytics & Reporting Use GA4, Ads Manager, Shopify, Triple Whale (if familiar), etc. Daily, weekly & monthly reporting on KPIs Identify patterns, drop-offs, & growth opportunities 🔸 Collaboration Work closely with the Graphic Design Team for creative briefs Partner with the Website Team for landing pages & CRO suggestions Communicate directly with clients for performance reviews (when needed) Qualifications Expertise in Paid Advertising, Search Engine Marketing (SEM), and performance marketing strategies Proficiency with analytics tools to track campaign performance and analyze data-driven insights Experience in conducting A/B testing, optimizing campaigns, and maximizing return on ad spend (ROAS) Proficiency in social media marketing and strategy implementation Strong problem-solving and critical-thinking skills with a focus on innovation Exceptional written and verbal communication skills Deep understanding of D2C funnels, customer journeys & buying psychology Strong analytical skills – ability to read data & optimize quickly Experience with Shopify -based brands (preferred) Basic knowledge of CRO & landing page best practices Familiarity with digital marketing tools and platforms such as Google Ads and Facebook Ads Bachelor’s degree in Marketing, Business, or a related field; certifications in relevant areas are a plus Previous experience working in Direct-to-Consumer (D2C) or e-commerce businesses is highly desirable Ability to work in a fast-paced, data-driven environment

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