AngelOne - Assistant Vice President - Campaigns

About Angel One: Angel One is one of India's fastest growing fin-techs, on a bold mission to make investing simple, smart, and inclusive for every Indian. With over 3+ crore clients, we're building at scale - and building for impact. Our Super App helps clients manage their investments, trade seamlessly, and access financial tools tailored to their goals. We are working to build personalized financial journeys for our clients, powered by new-age tech, AI, Machine Learning and Data Science. We're a builder's company at heart. You'll have the space to experiment, the freedom to move with velocity, and the mandate to make bold, user-first decisions - every single day. The vibe? Think less hierarchy, more momentum. Everyone's got a seat at the table and a shot to build something that lasts. Be part of a team that's moving fast, thinking big, and building for the next billion.Why You'll Love Working at Angel One- Ranked Top 20 Companies to Work in India: We're proud to be recognized as one of the best workplaces, certified for 9 consecutive years. - Innovation Runs Deep: From AI to real-time data infra, you'll work on tech that's ahead of the curve and solve problems that truly matter. - Build India's #1 Fintech Platform: We're not just disrupting finance - we're shaping how the next billion Indians access wealth. - Own It. Drive It. Scale It: You'll have the freedom to lead, the resources to build, and the opportunity to leave your mark. Job Title: AVP - CampaignsLocation: DelhiWhat you will do:We are looking for a data-driven, growth-minded leader to head our Digital Campaigns & Journeys function - driving performance across activation, engagement, retention, and reactivation funnels. This role sits at the intersection of MarTech, data, and digital strategy, leading omnichannel customer journeys across app, web, WhatsApp, email, and push ecosystems.The ideal candidate will come from the broking or fintech industry, with strong exposure to digital lifecycle management, marketing automation, and personalization-at-scale initiatives. Key Responsibilities:1. Campaign Strategy & Execution:- Lead the end-to-end campaign lifecycle across all channels - from audience design, content personalization, and automation logic to execution and measurement. - Drive activation & KYC funnel optimization, ensuring improved lead-to-account conversion rates and reduced drop-offs. - Design multi-touch engagement, retention, and reactivation journeys to drive revenue and increase customer lifetime value (CLV). - Own CTR, CVR, and engagement KPIs across notification, in-app, WhatsApp, email, and SMS ecosystems.2. Customer Lifecycle Management:- Build and optimize campaigns across customer segments - new traders, dormant users, high-value clients, and underperforming portfolios. - Champion cross-sell and up-sell frameworks using behavioural data and product affinity models. - Design churn management and reactivation strategies using predictive analytics and A/B testing frameworks.3. Martech & Data Integration:- Work closely with data, analytics, and product teams to integrate campaign workflows with CDP / CRM systems (e.g., Adobe RT-CDP, SFMC, CleverTap, MoEngage, or equivalent). - Define customer journeys, decisioning logic, and automation rules aligned with data signals, triggers, and guardrails. - Implement measurement frameworks and attribution models to quantify ROI, uplift, and incremental revenue.4. Experimentation & Optimization:- Lead a continuous experimentation roadmap - from hypothesis to testing to learnings rollout. - Drive personalization through data-driven segmentation, channel affinity modelling, and dynamic content logic. - Partner with Product & Design to continuously improve digital experiences across app/web funnels. 5. Leadership & Governance:- Manage a cross-functional team of campaign managers, journey architects, and channel specialists. - Establish SOPs, quality checks, and maker-checker processes to ensure flawless campaign execution. - Partner with compliance, product, and marketing teams to maintain brand, legal, and communication governance. Key Performance Indicators (KPIs):- Revenue growth from digital journeys (activation, engagement, reactivation). - Improvement in CTR, CVR, and journey completion rates. - Reduction in churn and dormant user base. - Increase in active traders and trading frequency. - Automation maturity (journeys vs. ad-hoc campaigns)Who you are:- 8+ years of experience in digital marketing, campaign management, or customer lifecycle management. - Proven experience in the broking, wealth-tech, or fintech sector is strongly preferred. - Strong hands-on understanding of CDP, CRM, and Marketing Automation tools (Adobe Journey Optimizer, Salesforce Marketing Cloud, CleverTap, MoEngage, Netcore, etc.). - Exposure to analytics & experimentation frameworks - A/B testing, funnel analysis, cohort behavior, attribution modelling. - Strong collaboration with product, data, and design teams in scaling journeys and digital initiatives. What's in it for You?- Empowered Growth: We invest in your growth and empower you to explore your full potential. - Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more. For a deeper dive into our company culture and vision, explore our Company Deck.At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI).As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team. We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace-, where your individuality is celebrated and embraced. We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace-, where your individuality is celebrated and embraced. 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