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Email Marketing Associate

4 months ago

Lucknow, India Mastroke Full time

Job description


Profile: Email Marketing Associate  

Experience: 0-1 Years

Preferred Industry: Digital Marketing, Advertising, and Marketing, IT/ITes E-commerce. Job-Type: Full-Time 

Location: Lucknow (Onsite) / Hybrid


About the Company: 

We're a Digital Marketing and Advertising Agency focused on People's Growth. Our philosophy is simple - to look at the bigger picture of businesses and bring out the best through simple yet effective digital marketing solutions. Mastroke is a team of advertising & marketing professionals who are always working their best to operate like humans and not just employees. We started as a handful of members in 2019 and have now grown to a dynamic team of more than 100 members at all levels. Now, We aim to bring reality to the digital marketing sphere and keep businesses alive in the highly competitive online world - irrespective of business size, industry, or race as Mastroke further aims to grow in all verticals of the digital marketing world at the global stage. 

Role Overview: 

We are looking for a passionate and enthusiastic Email Marketing Associate to join our dynamic marketing team. In this role, you will assist in creating and executing email marketing campaigns to drive engagement, retention, and conversion. You will have the opportunity to learn the fundamentals of email marketing, including list management, segmentation, content creation, and performance analysis.

As an Email Marketing Associate, you will work closely with our experienced marketing professionals to develop and implement email strategies that align with our business goals. This role is ideal for a recent graduate or someone new to the marketing field who is eager to develop their skills and grow within a fast-paced and innovative environment. You will have the chance to collaborate with different departments, such as design, content, and sales, to ensure our email campaigns are integrated and effective. Your creativity and fresh perspective will be highly valued as we continually seek new ways to engage our audience and improve our marketing efforts.


Responsibilities: 


  • Assist in the development and execution of email marketing campaigns to drive engagement, conversions, and revenue.
  • Collaborate with the marketing team to create compelling email content, including copywriting and design elements.
  • Monitor and analyze email campaign performance metrics, including open rates, click-through rates, and conversion rates.
  •  Help manage email subscriber lists and segmentations to ensure targeted and personalized communication.
  • Conduct market research and competitor analysis to identify trends and best practices in email marketing.
  • Support in the optimization of email templates, subject lines, and calls-to-action to improve campaign effectiveness.
  • Stay updated on industry trends, best practices, and email marketing tools and technologies. 



General Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Strong written and verbal communication skills.
  • Attention to detail and ability to multitask in a fast-paced environment.
  • Basic understanding of email marketing principles and platforms (experience with platforms like Klaviyo, Omnisend, Mailchimp, Constant Contact, or HubSpot is a plus).
  • HTML/CSS knowledge is preferred. 
  • Ability to work independently and collaboratively within a team.
  • Eagerness to learn and adapt to new technologies and methodologies.
  • Previous internship or coursework in digital marketing is preferred but not required.


Culture & Perks: 

  • Yearly performance audits and appraisals 
  • Flexibility of working hours 
  • Workdays: 5 days a week (Monday to Friday) 
  • Fun & collaborative environment along with yearly gatherings in one place 
  • Recognition and Appreciation