Regional Sales Head

Job Description: Regional Sales Head (North)Brand: Mashal Mustard OilCompany: Khandelia Oils & General MillsExperience Required: 8–12 Years (FMCG)Preferred Location: ChandigarhWork Mode: On-site, Monday to SaturdayMake an Impact with Khandelia Oils• Join a rapidly growing FMCG company with strong equity in edible oils.• Play a critical role in expanding Mashal Mustard Oil across five high-potential northern states.• Drive distribution excellence, build strong channel ecosystems, and deliver sustainable growth.Grow Your Career with Khandelia Oils• Lead a large multi-state sales mandate with full strategic and execution responsibility.• Gain leadership visibility and autonomy in shaping the brand’s footprint across the North.• Build a strong platform for future national and senior leadership roles.About the Role• Full responsibility for P&L, growth strategy, distribution expansion, team leadership, and market execution across Chandigarh, Haryana, Punjab, Jammu & Kashmir, and Himachal Pradesh.• Ensure structured planning and strong field execution to grow Mashal Mustard Oil into a dominant regional brand.What You Will DoGeneral Trade and Distribution Management• Build and manage primary and secondary sales plans across all five states.• Develop and strengthen the distributor network across urban, semi-urban, and rural markets.• Appoint, evaluate, and restructure distributors to ensure capability and geographical coverage.• Drive numeric and weighted distribution for all SKUs of Mashal Mustard Oil.• Improve market working discipline, coverage expansion, beat optimization, and RTM efficiency.• Lead demand planning, forecasting, and inventory management for the region.• Enhance visibility, merchandising, and in-store branding across all markets.• Track competitor activity, pricing, schemes, and category trends.• Build strong relationships with wholesalers, key retailers, and trade influencers.Team Leadership• Lead and develop on-ground sales teams across Chandigarh, Haryana, Punjab, J&K, and Himachal Pradesh.• Strengthen team capability through coaching, training, and performance management.• Build a high-performance culture with clear KPIs, discipline, and accountability.Modern Trade (State-Specific)Modern Trade (MT), Branded Supermarkets & HypermarketsOwn modern trade expansion and execution across the North region.Key MT Partners (State-Wise)Chandigarh & Tricity Region: • Reliance Retail, Spencer’s, MORE • Branded Supermarkets & Hypermarkets: Leading supermarket chains and hypermarket formats across Chandigarh, Mohali, Panchkula, and other major urban & developing centers.Haryana: • Reliance Retail, DMart, MORE • Branded Supermarkets & Hypermarkets: Organized chains and hypermarkets across Gurugram, Faridabad, Karnal, Panipat, Hisar, Rohtak, and other major urban & developing centers.Punjab: • Reliance Retail, DMart, Spencer’s • Branded Supermarkets & Hypermarkets: Leading supermarket and hypermarket formats in Ludhiana, Amritsar, Jalandhar, Patiala, Bathinda,  and other major urban & developing centers.Jammu & Kashmir: • Reliance Retail (select locations) • Branded Supermarkets & Hypermarkets: Emerging supermarket formats in Jammu, Srinagar,  and other major urban & developing centers.Himachal Pradesh: • Limited MT presence: Reliance Retail (select towns) • Branded Supermarkets & Hypermarkets: Regional chains in Shimla, Solan, Mandi, and other major urban & developing centers.Responsibilities:• Ensure accurate listings, visibility, promotions, and stock availability across MT channels.• Maintain planograms, pricing hygiene, and in-store execution standards.• Drive sales performance, monitor fill rates, and ensure smooth supply across MT outlets.• Collaborate with central MT teams for NPD listings, negotiations, promotional activities, and visibility planning.Quick Commerce and E-Commerce• Lead sales and growth across Zepto, Blinkit, Swiggy Instamart, and BigBasket/BBNow.• Ensure correct listings, availability, pricing hygiene, and content accuracy.• Monitor real-time dashboards, inventory, and service levels to avoid stockouts.• Coordinate with category teams for banners, brand days, and visibility-driven interventions.Business Planning and Reporting• Manage regional P&L, budgeting, cost control, and ROI-based investments.• Deliver monthly, quarterly, and annual business reviews with insights and actions.• Identify new markets, white spaces, and expansion opportunities across the North.What You Will BringSkills and Attributes• Strong understanding of FMCG sales, general trade, and distribution management.• Deep knowledge of Northern markets and regional trade dynamics.• Ability to manage multi-state operations with structured planning.• Strong negotiation, leadership, and relationship-building capabilities.• Analytical mindset with strong problem-solving skills.• High ownership mentality and strong execution focus.• Effective communication and cross-functional coordination skills.Strong Sales and Sales Management skills with a proven track record of achieving targetsExperience• 8 to 12 years of FMCG sales experience with multi-state or large-market responsibility.• Proven ability to build and scale distributor networks.• Experience in edible oils or food FMCG categories preferred.• Working knowledge of modern trade and quick commerce channels.• Demonstrated ability to drive sales growth and lead teams.Qualifications• Graduate or postgraduate in business, marketing, or related fields.• MBA preferred but not mandatory.About Khandelia Oils• Khandelia Oils & General Mills is a trusted name in India's edible oils segment.• Mashal Mustard Oil stands for purity, aroma, and consistent quality.• Backed by modern manufacturing and expanding national distribution, the company is on a fast growth track.What We Offer• A fast-growing FMCG environment with strong leadership exposure.• Competitive compensation with performance-based rewards.• Autonomy and ownership across five states.• A culture that values initiative, impact, and execution.• Long-term career growth opportunities, including national roles.• The chance to build the regional success story of a high-potential brand.