Redcliffe Lab

Job Summary:

We are looking for a data-driven and creative Performance Marketing Specialist to join our team. The We are looking for a dynamic and strategic senior professional to lead our content, communications, digital marketing, and brand initiatives.

- This is a high-impact leadership role that demands a creative thinker with strong storytelling skills, digital fluency, and the ability to shape and amplify our brand voice across all touchpoints. If you thrive at the intersection of strategy and execution and have a passion for content, SEO, PR, and brand positioning - this role is for you.

Key Responsibilities:

Content Strategy & Execution:

- Own and evolve the content strategy aligned with brand positioning, business objectives, and audience insights.

- Oversee creation of high-quality, original, and engaging content across formats: blogs, whitepapers, videos, case studies, email campaigns, social media, and website.

- Build and manage an editorial calendar in collaboration with cross-functional teams.

Communication Strategy:

- Lead corporate communication efforts - including internal communications, leadership messaging, announcements, and more.

- Develop key messaging frameworks and communication guidelines to ensure consistency across channels.

- Act as a brand custodian to maintain tone of voice and messaging integrity.

Digital Content & SEO:

- Build and execute a content-led SEO strategy to drive organic traffic and improve search rankings.

- Collaborate with performance marketing and product teams to align content with customer journeys and funnel stages.

- Monitor content performance using analytics tools; iterate based on insights and trends.

Brand & Thought Leadership:

- Shape the brand narrative and ensure a strong, consistent presence across all platforms and channels.

- Identify and craft thought leadership opportunities for the brand and senior leadership (LinkedIn articles, interviews, keynote content).

- Manage storytelling around customer success, innovation, and impact.

PR & Media Relations:

- Develop and manage the PR strategy, working with agencies or independently to secure media coverage.

- Build and nurture relationships with journalists, bloggers, influencers, and media outlets.

- Draft press releases, pitches, and briefing documents.