Assistant Brand Manager

About the roleWe’re looking for an Assistant Brand Manager to join the Coty India team. This is a newly added role that will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.RESPONSIBILITIESBrand Marketing, ATL, PR- Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand/product rankings and market share - Make strategic decisions around big bets and key priorities, with a view to do “fewer, but bigger and better”, showcasing Singapore as the market with best-in-class practices/executions/successes - Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches - Track and improve Marketing KPIs and ROIsTrade Marketing, BTL- Plan and execute BTL promotions across Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence - Develop exclusive offerings and promotions tailored to various customers/channels and end-consumers - Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations - Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts - Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risksA&CP Budgeting, P&L Management- Plan, own and manage A&CP budget to ensure profitability - Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contributionMarket Planning & Forecasting- Monitor closely/adjust the forecast for both new marketing initiatives and baseline categories/franchises, according to business needs - Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required, and track performances of key pillars - Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reductionReporting & Others- Weekly, Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required - Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results - Pricing and promotional analysisREQUIREMENTSA dynamic and entrepreneurial mindset, with a strong attention to detail, the ideal candidate will bring along the following:- Minimally 5 years of 360° brand management experience in Luxury Beauty, particularly in Fragrances, within the Singapore domestic market - Significant relevant experience with the Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Singapore. Channel experience in Free Standing Stores is a bonus. - Experience in multi-brand portfolio management is preferred - A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details - Excellent time management skills with the ability to prioritize effectively and work under pressure - Highly detailed with strong organizational and analytical skills; attuned with performance marketing - A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment - Proactive, agile, with a strong business acumen - Excellent verbal and written communication skills in English, highly proficient in Microsoft Excel and PowerPoint