Lead Digital Marketing Strategist

4 weeks ago

Chennai, India Sulekha Full time

About Sulekha:

Sulekha: A Leader in Local Service Need Fulfillment

Sulekha is India’s leading digital marketplace for expert services, connecting millions of Users and lakhs of Service Provider SMEs using technology, data and AI. Sulekha focuses on three broad clusters of categories – Home Improvement, Lifestyle, Higher Education – comprising 14 categories, each with its own unique characteristics and preferred methods for user need fulfilment.

Sulekha’s growth is powered by its forward-looking innovation driven structure and a start-up culture of participation, learning and experimentation. Driven by passion and perseverance, Sulekha is about to unravel a paradigm shift in the local services space and with 7% of the internet users in India using our services we are at the helm of local services serving 25,000 needs across the country every day.

Every two seconds…a user gets her job done by using Sulekha to get relevant responses from targeted local businesses.

Every five minutes…an SMB grows his business by using Sulekha to reach motivated local service buyers.

Job Title: Lead - Digital Marketing Strategist

Department: Marketing

Summary:

We are seeking a highly motivated and results-oriented Senior Digital Marketing Leader with a proven track record of success in driving revenue growth through innovative and data-driven digital marketing strategies. This individual will be a strategic thinker and a hands-on leader, possessing deep expertise across the entire spectrum of digital marketing disciplines.

Responsibilities:

  • Strategic Leadership:
  • Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
  • Identify and analyze market trends to stay ahead of the competition.
  • Conduct market research and competitor analysis to inform strategic decision-making.
  • Foster a culture of innovation and experimentation within the digital marketing team.
  • Mentor and coach junior team members.
  • Campaign Management & Execution:
  • Develop, execute, and manage multi-channel digital marketing campaigns across SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, and other relevant channels.
  • Oversee paid advertising campaigns (Google Ads, Display Ads, Social Media Ads) focusing on ROI optimization, CPA reduction, and conversion increase.
  • Manage and optimize website content for search engines (SEO) and user experience.
  • Implement local SEO strategies to increase local visibility and leads.
  • Create and manage compelling content (written, visual, and video) for various marketing channels.
  • Develop and manage marketing funnels for lead generation and conversion optimization.
  • Implement omnichannel marketing strategies to deliver a seamless customer experience across all touchpoints.
  • Leverage data-driven insights to optimize campaign performance and maximize return on investment (ROI).
  • Develop and manage budgets for all digital marketing activities.
  • Channel Management & Expertise:
  • Possess in-depth knowledge of Search Engine Optimization (SEO) including Technical SEO, Local SEO, SEO for Classifieds, Listing SEO, and Yellow Pages optimization.
  • Manage Search Engine Marketing (SEM) campaigns, including experience with Google Ads and other search advertising platforms.
  • Be an expert in Social Media Marketing (SMM) with a strong understanding of major platforms like Facebook, Instagram, etc.
  • Develop and implement effective content marketing strategies.
  • Utilize email marketing tools and platforms for lead generation and customer engagement.
  • Explore and implement innovative marketing tactics, including WhatsApp marketing and SMS marketing.
  • Demonstrate knowledge of Customer Relationship Management (CRM) platforms and data utilization for marketing purposes.
  • Metrics & Reporting:
  • Track and analyze campaign performance metrics using data analytics tools.
  • Generate comprehensive reports to measure marketing campaign effectiveness and ROI.
  • Continuously monitor and optimize marketing activities based on data-driven insights.

Required Skills & Experience:

  • 8 to 10 years of experience in a senior digital marketing role with a proven track record of success in driving revenue growth.
  • Strong understanding of the entire digital marketing landscape (360° expertise) including SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Local SEO, and emerging marketing trends.
  • Expertise in paid advertising platforms such as Google Ads, Facebook Ads, and Instagram Ads.
  • Strong analytical skills with experience in using marketing analytics tools and platforms.
  • Excellent communication, presentation, and interpersonal skills.
  • Budget management and optimization skills.
  • Growth mindset with a passion for continuous learning and experimentation.
  • Ability to work effectively in a fast-paced environment and manage multiple priorities.
  • Strong leadership and mentorship skills.
  • Experience collaborating with cross-functional teams (Sales, Product, Design, etc.).
  • Working knowledge of AI applications in digital marketing is a plus.

Feedback and Scoring Skills:

Strategic Leadership:

  • Strategic Thinking & Market Trend Analysis
  • Digital Marketing Planning
  • Innovation & Experimentation
  • Mentorship & Leadership

Campaign Management & Execution:

  • Multi-Channel Campaign Management
  • Data-Driven Optimization & Marketing Analytics
  • Paid Advertising Expertise (Google Ads, Social Ads)
  • SEO Expertise (Technical, Local, Content Optimization)
  • Content Marketing Strategy & Creation
  • Funnel Development & Optimization
  • Omnichannel Marketing Strategy & Customer Journey Mapping

Channel Management & Expertise:

  • SEO, SEM, Social Media Marketing (Major Platforms)
  • Email Marketing & Emerging Marketing Tactics (WhatsApp, SMS Marketing)
  • CRM & Marketing Data Utilization

Business Acumen & Growth Strategies:

  • Budget Management & Optimization
  • Growth Mindset & Experimentation
  • Cross-Functional Collaboration
  • Working knowledge of AI in Digital Marketing (Bonus)

Academic qualifications required:

  • Any Graduation

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