Katyayani Organics
1 month ago
Position: Head of Digital Marketing.
Location: Bhopal.
Reports to: CEO.
Department: Marketing.
Employment Type: Full-time.
Job Overview:
- The Head of Digital Marketing is responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engagement, and lead generation.
- This role involves overseeing a team of digital marketing professionals, collaborating with cross-functional teams, and optimizing the performance of all digital channels, including websites, social media, email, search engine marketing (SEM), and online advertising campaigns.
Key Responsibilities:
Strategy Development:
- Create and implement comprehensive digital marketing strategies aligned with the overall business goals.
- Lead digital marketing initiatives to enhance brand positioning, customer acquisition, and revenue growth.
- Oversee budget allocation for digital marketing campaigns and ensure a high return on investment (ROI).
Team Leadership:
- Lead, mentor, and manage the digital marketing team, including specialists in SEO, SEM, social media, email marketing, content creation, and analytics.
- Foster a culture of creativity, collaboration, and continuous learning.
Campaign Management:
- Plan and execute digital marketing campaigns across all channels, including email, social media, search engines, and display advertising.
- Optimise campaigns for performance metrics such as clicks, conversions, engagement, and lead generation.
Search Engine Optimization (SEO) and SEM:
- Develop strategies to increase organic traffic through SEO best practices.
- Manage paid search campaigns, including Google Ads and Bing Ads, to maximize conversions while maintaining a positive ROI.
Social Media and Content Marketing:
- Oversee the creation and distribution of engaging content across all digital platforms, ensuring consistency in messaging and brand voice.
- Manage the company's social media presence, optimizing it for audience engagement and growth.
Data Analytics & Performance Monitoring:
- Use web analytics tools (e.g, Google Analytics, Adobe Analytics) to track, measure, and analyze the effectiveness of all digital marketing activities.
- Generate reports to share insights with senior management and adjust strategies as needed.
Customer Experience and Conversion Rate Optimization (CRO):
- Collaborate with UX/UI designers to improve the customer journey on digital platforms.
- Use A/B testing and other methods to enhance website and campaign performance, increasing conversion rates.
Partnerships and Vendor Management:
- Manage relationships with external digital marketing agencies, technology providers, and other partners.
- Evaluate new digital marketing tools, platforms, and technologies that could benefit the organization.
Compliance and Best Practices:
- Ensure compliance with relevant legal guidelines, including data protection regulations (e.g, GDPR).
- Stay updated on the latest trends in digital marketing and implement best practices across the department.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
- Proven track record of managing and scaling successful digital marketing campaigns.
- Expertise in SEO, SEM, PPC, social media, content marketing, and analytics.
- Proficient with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
- Strong leadership and team management skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and project management skills.
Preferred Skills:
- Experience in B2B or D2C digital marketing.
- Familiarity with marketing automation platforms (e.g, HubSpot, Marketo).
- Knowledge of e-commerce platforms or experience in online sales strategies.
Exp: 5 -7 yrs
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