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Digital Strategist

3 months ago

Mumbai, India AsmitA India Realty Full time

Office Address:

Asmita House, Asmita Township, Naya Nagar, Mira Road East, Thane - 401107.

Landmark - 5 to 10 mins walking distance from Mira Road East Railway Station.

Company Website - www.asmitagroup.com


WHO WE ARE:

Established in 1985 by Saiyad Muzaffar Hussain, AsmitA Group is a dynamic conglomerate boasting a legacy of trust and excellence. With a primary focus on real estate, we crafted thriving communities for over 2700 families in Mira Road, where our name resonates with quality, innovation, and unparalleled customer satisfaction. Our portfolio includes 60 residential and numerous commercial buildings, reflecting our commitment to shaping vibrant spaces.


Beyond real estate, AsmitA Group extends its reach to AsmitA Club, a premier fitness destination offering a spectrum of recreational facilities. From outdoor swimming to invigorating ice baths, sauna retreats to dynamic fitness regimes, our club caters to diverse wellness needs.


Venturing beyond Mira Road, we proudly steward AsmitA Organic Farms in Nagpur, India. Our farm stands as a beacon of sustainable agriculture, cultivating a rich assortment of organic delights—from pure ghee to aromatic spices, nourishing millets, and beyond. Committed to purity, our products bear the hallmark of organic certification in both India and the United States, a testament to our unwavering dedication to quality and authenticity.


At AsmitA Organic Farms, every harvest is a testament to the enduring bond between our farmers and the land. Rigorous inspection processes ensure adherence to the highest organic standards, underscoring our reverence for natures bounty and the tireless devotion of those who nurture it. Join us on our journey to redefine organic living, whether online or at local farmer markets, where every purchase resonates with pride and purity.


WHAT WE NEED:


We are seeking a highly motivated and experienced Digital Advertising Specialist to join our dynamic marketing team. As a Digital Advertising Specialist, you will be responsible for planning, implementing and optimizing digital advertising campaigns across various platforms to drive brand awareness, traffic and conversions.


WHAT YOU NEED:

  • Minimum 2 - 3 years of experience in Performance Marketing background.
  • Bachelors degree in Marketing, Advertising, Business, or related field.
  • Good interpersonal skills.
  • Strong verbal and written communication skills, with the ability to craft compelling ad copy and communicate campaign insights effectively.
  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, Ads, Twitter Ads.
  • SEM experience in managing pay-per-click (PPC) campaigns across Google well-versed in performance marketing, creative campaigns, conversion and online customer acquisition.


WHAT YOU WILL DO:

  • Allocate and manage budgets to maximize ROI.
  • Analyze and optimize conversion funnels to improve lead quality and conversion rates.
  • Schedule ad content, monitor engagement and respond to enquiries on social media platforms through Meta and/or Google ads.
  • Work closely with the sales and e-commerce team to align performance marketing efforts with sales goals.
  • Implement advanced audience targeting and segmentation strategies to reach potential buyers and customers.
  • Conduct extensive keyword research for Google ads to identify high-performing keywords.
  • Continuously optimize ad copies and keywords to improve Quality Scores and ad rankings.
  • Provide actionable insights and recommendations based on data analysis.
  • Understand different user personas, positioning, brand tonality, brand philosophy, current digital strategy, channel wise strategy formats in use and define the creative strategic approach.
  • Create Monthly performance reports.
  • Develop and execute digital advertising strategies aligned with business objectives and target audience demographics.
  • Manage end-to-end digital advertising campaigns, including campaign setup, ad creation and targeting.
  • Conduct keyword research and optimize campaigns for search engine advertising (e.g, Google Ads).
  • Create compelling ad copy, imagery, and video content tailored to specific digital platforms and target audiences.
  • Monitor campaign performance and key metrics such as click-through and conversion rates.
  • Identify opportunities for audience segmentation and personalized advertising to enhance campaign effectiveness.
  • Collaborate with internal teams (e.g., content, design, analytics) to align digital advertising efforts with overall marketing initiatives.
  • Stay up-to-date with industry trends, best practices and platform updates to drive innovation and continuous improvement in digital advertising strategies.