Content Writer

2 weeks ago

Bangalore Metropolitan Area, India KLoc Technologies Full time

Job Description:


We are seeking a dynamic and creative Content Writer who is well-versed in all aspects of SEO. The ideal candidate will have a knack for producing engaging, high-quality content that ranks well on search engines and meets our clients' strategic objectives. You’ll be responsible for writing and optimizing content across various formats, ensuring that it aligns with SEO best practices while also being relevant and valuable to our clients’ audiences.


Responsibilities:


Content Creation: Write clear, engaging, and informative content across multiple platforms including blogs, websites, social media, and email campaigns.

SEO Optimization: Conduct keyword research and integrate SEO best practices into content creation, ensuring that all content is optimized for search engines.

Content Strategy: Collaborate with the strategy team to develop content plans that align with client goals and target audience needs.

Performance Tracking: Monitor and analyze content performance using SEO tools and analytics, making data-driven recommendations for improvement.

Content Audits: Regularly review and update existing content to enhance SEO, readability, and relevance.

Industry Research: Stay up-to-date with industry trends, SEO updates, and emerging content formats to keep our clients ahead of the curve.

Client Collaboration: Work closely with clients to understand their brand voice, content needs, and marketing objectives.




Requirements:


Experience: 2-4 years of experience in content writing, with a strong focus on SEO.

SEO Knowledge: Deep understanding of SEO principles, including keyword research, on-page optimization, and link-building strategies.

Technical Skills: Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or Moz.

Writing Skills: Exceptional writing and editing skills, with the ability to create content that is both engaging and SEO-friendly.

Research Skills: Ability to conduct thorough research and translate complex topics into easy-to-understand, compelling content.

Analytical Mindset: Strong analytical skills to measure content performance and adjust strategies as needed.

Adaptability: Ability to write for a variety of industries and adjust tone/style as necessary.

Team Player: Excellent communication and collaboration skills to work effectively with internal teams and clients.


Preferred Qualifications:


Content Management: Experience with content management systems (CMS) like WordPress, Shopify etc.

Marketing Insight: Familiarity with broader digital marketing strategies, including social media and email marketing.

Creative Thinking: A creative mindset with the ability to generate innovative content ideas that resonate with target audiences.

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