Analytics Vidhya

Overview:We are looking for a dynamic Business Growth Manager to lead the growth strategy for our B2C retail business of our flagship AI programs. The ideal candidate will be responsible for managing the P&L of the B2C segment and driving new channels of growth to enhance lead generation, acquisition, and customer retention. This is a cross-functional role that requires collaboration with teams across content, marketing, sales, customer success, and tech to achieve the outlined business Responsibilities:- P&L Management: Own and manage the P&L for the B2C business, ensuring growth targets, profitability, and efficient cost management.- Lead Generation: Establish and scale new growth channels to generate leads and drive customer acquisition. Develop and test new strategies to optimize lead quality and cost-per-acquisition.- Cross-functional Collaboration: Work closely with content, marketing, sales, customer success, and tech teams to design and execute integrated growth initiatives. Ensure alignment across teams for cohesive strategy execution.- Marketing & Campaign Optimization: Use tools like Google Analytics, marketing automation platforms, and affiliate platforms to track, measure, and optimize marketing campaigns, ensuring maximum ROI.- Competitor and Market Analysis: Monitor market trends, conduct competitor analysis, and identify opportunities to differentiate our offerings and stay ahead of industry developments.- KPIs and Reporting: Define, track, and report on key business metrics (CAC, ROI & conversion rates) to measure performance and adjust strategies as needed.- Sales Funnel Optimization: Build and monitor sales funnels, ensuring leads are nurtured and converted effectively to reduce sales cycles, improving overall customer lifecycle Graduate / Post Graduate- Minimum 3 years of experience in a growth role within a B2C business, preferably in a startup environment.- Strong experience managing P&L, driving lead generation, and scaling new growth channels.- Good understanding of Google Analytics, marketing automation tools and affiliate marketing platforms.- Proficient in competitor analysis, market research, and identifying growth opportunities.- Ability to work collaboratively with cross-functional teams to drive growth initiatives.- Excellent analytical, problem-solving, presentation and communication skills.- Excellent knowledge of MS work, power point , excel and other tools,- Knowledge and ability to use GenAI tools for automation of Relevant experience in an EdTech company or an AI company is a plus. (ref:iimjobs.com)