Associate Program Manager
4 weeks ago
Only Female candidates for this role.- Candidate must understand business development and help in growing partners and expanding the overall network.- Candidates from Good Startup companies will be preferred.- Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.- Experience in partner engagement or program management with proven ability to build programs from 01.- Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.- Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.- High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.Key Responsibilities:1. Map the Bus Operator Landscape & Identify Whitespace Opportunities- Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem emotionally, psychologically, and logically.- Identify gaps and opportunities for operator-focused initiatives.2. Develop Brand Strategy & Narrative- Translate insights into compelling brand storytelling, messaging, and engagement formats.- Ensure communication resonates authentically and strengthens operator trust and brand perception.3. Design & Execute Engagement Initiatives- Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).- Test hypotheses to decide whether to kill, iterate, or scale initiatives.- Build playbooks to ensure distinctive and consistent messaging across channels.4. Drive Cross-Functional Execution & Project Management- Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.- Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.5. Optimize Engagement & Brand Impact- Build structured frameworks to track initiative performance using relevant metrics.- Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.Qualifications & Skills:- Bachelors degree in Business, Marketing, Management, or a related field.- 1 - 2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.- Experience building programs from 01, launching initiatives, and scaling engagement programs.- Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.- Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.- Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams. (ref:iimjobs.com)
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