Product Executive

Found in: Talent IN 2A C2 - 3 weeks ago


Mumbai, India Ipca Laboratories Limited, Kandivali Full time

Position : Product Executive / Product Manager

Segment : Ophthalmology

Location : Mumbai (Kandivli-Charkop)

No of positions : 1


Role :

  • Develop marketing strategies for product positioning
  • Prepare marketing inputs
  • Analyze and interpret market trends, fine tune marketing strategies and strengthen brand image
  • Constantly update knowledge on new developments of products and assigned therapies
  • Competitor analysis & information


Key Responsibilities :

  • Formulate Brand Plans for assigned brands
  • Get the plan executed through constant follow-up
  • Manage queries related to the brand or therapy area assigned
  • Prepare sales forecast & brand plan
  • Prepare Activity/Input planning
  • Co-coordination with concerned departments to ensure timely procurement of quality products and promotional inputs
  • Review the brand performance


Functional Knowledge / Skills :

General

  • Good communication and marketing skills
  • Good presentation skills (Verbal & Written)
  • Basic understanding of market dynamics & competitive behavior
  • Team player, problem solving


Specialized

  • Brand management skills
  • Analytical skills
  • Networking skills
  • Pharma current affairs


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