Digital Marketing Executive

6 days ago


Nashik, India Seva Automotive Pvt. Ltd. Full time

As a digital marketing executive at Seva Group, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our physical locations and website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively. Your practical aim should be to find suitable audience through our online platforms and bring them to our physical locations.


If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.


Responsibilities

  • Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
  • Collaborate with other teams (like sales, service, designing and customer service) to ensure cohesive and effective marketing campaigns.
  • Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
  • Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
  • Create and curate social media campaigns, including content creation, publishing, and community management.
  • Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and Ads.
  • Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
  • Develop and execute email marketing campaigns with A/B testing.
  • Analyse analytics and engagement metrics to measure campaign performance.
  • Prepare and present monthly/quarterly reports to stakeholders.


Qualifications


  • A bachelor’s degree in marketing, communication, or related fields.
  • Minimum of 1 year experience in digital marketing or content marketing.
  • Experience with web analytics tools like Google Analytics and Search Console.
  • Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
  • Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
  • Excellent communication, presentation and interpersonal skills.
  • Experience with graphic design and content production.
  • Knowledge of website CMS and marketing automation tools.
  • Proficiency in developing and overseeing email marketing initiatives



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