Junior Marketing Assistant
3 weeks ago
About Us:
Gislen Software is a Indian-Swedish software development company based in Chennai, India. We provide high-quality software development services mainly to clients in Sweden and the UK. Our focus is on bespoke software development, systems integration, Analytics/AI, and e-commerce applications. We are now looking for a Junior Marketing Assistant to support our marketing efforts and help drive brand awareness, lead generation, and client engagement.
Job Summary:
As a Junior Marketing Assistant, you will support our marketing initiatives, working closely with our marketing team. This role is ideal for someone who has recently graduated with a degree in marketing, visual communications, or a related field and is eager to apply their knowledge in a practical setting. While experience is not mandatory, we are looking for someone who understands digital marketing concepts and has a keen interest in B2B marketing, branding, and lead generation. Having a flair for design, photography, and video editing is a big plus.
Key Responsibilities:
Content & Brand Development:
- Assist in creating visuals, copyrighting, social media marketing, and other content to engage our target audience.
- Support in taking photographs, editing them and designing various visuals.
- Support in producing and editing videos, including interviews, webinars, and video podcasts.
- Help manage and improve the company's , Facebook, and website presence.
- Assist in designing graphics, infographics, and presentations.
Lead Generation & Sales Support:
- Identify potential leads and key decision-makers using Sales Navigator and other tools.
- Reach out to prospects through InMail, email campaigns, and other channels.
- Support the sales team by scheduling meetings, following up with leads, and updating CRM systems.
- Research potential leads, documenting their business and relevance to us.
Marketing Campaigns & SEO:
- Help optimise website content using SEO best practices.
- Assist in running and analysing Google Ads campaigns.
- Support email marketing campaigns, including creating newsletters and promotional emails.
- Monitor website and social media metrics and suggest improvements.
Event & HR Marketing Support:
- Assist in preparing marketing materials for events and conferences.
- Support internal branding initiatives to enhance employer branding and attract talent.
Requirements:
- Education: Bachelor's degree in Marketing, Visual Communications, Business, or a related field.
- Skills: Strong written and verbal communication skills in English as well as flair for design and some amount of artistic interest and talent.
- Familiarity with SEO, Google Ads, and social media marketing.
- Basic knowledge of WordPress or similar CMS.
- Some experience with Canva, Photoshop, or other design tools is a plus.
- Understanding of CRM tools and marketing automation is an advantage.
- Basic knowledge of HTML, CSS, JavaScript is big plus.
- Analytical mindset and ability to work with data (basic Excel knowledge preferred).
- Enthusiastic, proactive, and eager to learn.
What We Offer:
- Opportunity to learn and grow in a dynamic, international work environment.
- Hands-on experience in digital marketing, lead generation, and branding.
- Supportive team and mentoring from senior professionals.
- Competitive salary and performance-based incentives.
Performance Expectations & Evaluation:
- Posting content regularly on social media.
- Assisting and supporting managers social media presence in order to create branding.
- Identifying and documenting new potential leads daily.
- Contributing to increasing website traffic and inbound lead requests.
- Weekly and monthly performance reviews.
- 3-month evaluation to assess effectiveness and long-term fit.
How to Apply:
- If you are excited about marketing and eager to kick-start your career in a professional and international business environment, we would love to hear from you Please send your CV and a brief cover letter explaining why you are interested in this role to hrd@gislen.com
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