SEO Specialist

Vaibhav Global Ltd (VGL) Company Overview:

Listed in -97 on Indian stock exchanges, Vaibhav Global Ltd (VGL) is an end-to-end electronic deep discount retailer of fashion jewelry, gemstones, and lifestyle products, operating in the US, UK, Germany, and Canada.

Shopping Experience:

Today's customers seek convenience, and VGL meets this demand through its proprietary 24/7 TV shopping channels (Shop LC in the US and Germany, and Shop TJC in the UK), as well as through various digital mediums including websites, mobile apps, OTT platforms, social media, and third-party marketplaces. VGL reaches almost million households across the US, UK, and Germany. As digitization progresses and online retail continues to grow, VGL's portfolio and omni-channel strategy will evolve accordingly.

Financials and Workforce:

VGL reported a group turnover of approximately Rs. 3, Crore (FY -) and employs over people globally. The company’s head office and main manufacturing facility are in Jaipur, India, employing around people, including contract workers.

Acquisitions:

Mindful Souls B.V.: In FY23-24, VGL acquired Mindful Souls B.V., a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGL's sourcing and manufacturing strengths while enhancing digital business capabilities. Ideal World: VGL, through its subsidiary Shop TJC Ltd (UK), acquired the assets of Ideal World, a well-known teleshopping and digital retail brand in the UK. This acquisition includes IP rights, broadcasting rights, studio equipment, and other intangible assets.

Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The company's SEZ unit in India received the ‘Excellence Award’ for ‘IGBC Performance Challenge for Green Built Environment,’ reflecting its dedication to environmental sustainability. VGL's ‘Your Purchase Feeds...’ initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview:

Shop LC, a VGL subsidiary, was established in Austin, TX in and now broadcasts live to 75 million homes in the US. The growing e-commerce presence is supported by the website . Shop LC ships approximately 25, products daily to US customers and employs around people in various operational roles. The US is VGL’s largest market, contributing 68% to consolidated revenue.

TJC Overview:

TJC, another VGL subsidiary, was established in London, UK in and broadcasts live to 25 million homes in the UK. The company’s e-commerce presence is supported by the website . TJC ships approximately 12, products daily to UK customers and employs around people in London, with extended teams in India.

Shop LC Germany Overview:

Launched in from Dusseldorf, Germany, Shop LC Germany TV & e-commerce is a new market with significant growth potential. The business currently reaches 27 million households and is expanding. The e-commerce site can be accessed at .

Our Purpose:

Delivering joy.

Our Vision:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

Our Mission:

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds...

Our Core Values:

Teamwork Honesty Commitment Passion Positive Attitude

Overview:

We are looking for a highly skilled and experienced Ecommerce SEO Specialist to join our team and drive organic traffic, improve search engine rankings, and optimise our ecommerce website ShopLC.com. The ideal candidate will have a deep understanding of ecommerce platforms, technical SEO principles, on-page optimisation, website architecture, site speed optimisation, structured data, XML sitemaps, mobile optimisation, link building & analytics. You will collaborate with cross-functional teams to implement SEO best practices and ensure the strong organic presence of ShopLC across all the major search engines in the US.

You will have a pivotal role in one of the business’ most exciting and fast-growing departments, assisting a digital transformation that will has the potential for a profound effect on the entire business.

Role and responsibilities:

· Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience.

· Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce, including optimizing category pages, improving internal linking, and building relevant external backlinks.

· Implement and optimise XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues.

· Identify and fix website errors, broken links, and pages to improve user experience and search engine performance.

· Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases.

· Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates.

· Implement and optimise structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results.

· Ensure mobile-friendliness and responsiveness of the website.

· Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations.

· Track, analyse, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability.

· Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy.

· Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing.

· Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates.

Core skills will include:

· Constantly reviewing success and look for improvements.

· A great problem-solving mentality that’s able to overcome obstacles and find solutions.

· An ambitious, energetic self-starter.

· Up for a challenge and ready to deal with the fast-paced, ever-changing nature of an Ecommerce business.

· Takes responsibility and initiative for actions, projects and people.

Qualifications and Experience:

· Bachelor's degree in marketing, computer science, or a related field.

· Minimum of 5 years of experience as a SEO Expert, with a proven track record of optimising websites for search engine performance.

· Ecommerce Exposure is must.

· Extensive experience with technical website optimisation techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags.

· Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH and other website auditing tools.

· Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.

· Expertise in website speed optimisation techniques, performance analysis tools.

· Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO.

· Proficiency in mobile optimisation best practices and mobile-friendly website design.

· Familiarity with structured data markup (schema.org) and its implementation for enhanced search results.

· Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates.

· Excellent analytical skills with the ability to interpret data and make data-driven decisions.

· Strong communication and collaboration skills to work effectively with cross-functional teams.

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