Vidyashilp Education Group

Job Title: Brand ManagerLocation: Yelahanka, Bangalore Department: Marketing & CommunicationsReports To: Director - Marketing / Vice Chancellor (Communications)Employment Type: Full-time Role SummaryAt Vidyashilp University the Brand/Communications leadership role is about:- Driving the university's brand (identity, reputation, positioning) across all audiences and touch-points. - Working strategically and creatively to elevate the institution's presence (online, offline) and to support its growth agenda. - Leading a team (internal + agency partnerships) to deliver high-quality brand communications, with measurable outcomes. Key Responsibilities :1. Develop Brand Strategy- Monitor brand health and positioning (via audits, metrics) and iterate strategy. - The brand narrative must reflect the institution's distinctive mission: interdisciplinary education, global standards, impact, research, liberal arts ethos.- Develop and implement comprehensive brand strategies aligned with the university's mission and vision.- Define target audiences (students, parents, alumni, faculty, recruiters, partners, regulators) and different strategies for each. - Ensure consistency in brand messaging, tone, and visual identity across all platforms (print, digital, on-campus).- Conduct market research to analyze brand perception, competitor positioning, and stakeholder expectations2. Brand Implementation & Campaigns- Oversee creation and implementation of communication campaigns-across platforms (digital, print, media, events). - Deliver high-quality content (web, social media, video, print) that aligns with global standards and the university's values. - Manage and grow digital presence: website traffic, social media platforms (Instagram, LinkedIn, Twitter, YouTube etc). 3. Brand Identity & Consistency- Ensure brand guidelines are followed uniformly across all departments, centres, activities. - Work cross-functionally with academics, outreach, admissions, alumni, operations to ensure brand messaging is aligned and coherent. 4. Team & Stakeholder Management- Engage with multiple stakeholders: students, faculty, alumni, media, institutional partners, regulatory bodies. - Coordinate across departments (e.g., events, admissions, research centres) to build integrated brand narratives.5. Measurement & Reporting- Define, track and report key metrics of brand awareness, engagement, website/social growth, media coverage. - Use data and insights to optimize campaigns, improve reach, and articulate brand ROI.6. Innovation & Growth- Stay ahead of trends in higher education branding, digital communications and social media to keep the university brand fresh and relevant. - Help the university navigate growth phases (new programmes, new campuses, partnerships) by ensuring brand scalability and relevance. - The Brand Manager/Director will likely engage in building new touch-points (new programmes, new campuses), and help integrate them into the brand.Skills & Experience RequiredTypical requirements include:- 5 +years of experience in brand management, marketing communications, preferably in higher education or similarly complex stakeholder environments. - Excellent storytelling, writing, and digital content skills (for web, social, blogs, video). - Strong strategic thinking, creativity, project management and leadership skills.- Comfort working across many stakeholders, managing a team, partnering with agencies.- Familiarity with brand analytics, website/social metrics, and ensuring consistent brand identity.- Excellent communication, storytelling, and interpersonal skills.- Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc.) and creative software (Canva, Adobe Suite). (ref:iimjobs.com)