Aithent - Business Operations Manager

4 weeks ago

Gurgaon, Haryana, India Aithent Technologies Full time

Responsibilities:

- Own & monitor the end-to-end lead flow and lead management process, ensuring quality leads are getting tracked properly and passed to sales with the full context and clarity required for successful hand-off and follow-up

- Be the go-to knowledge centre for leveraging Marketing Tech systems and Business/RevOps ops processes to ensure optimal lead-gen flow, lead list handling, campaigns & workflow execution in Hubspot or Marketo and measurement in Salesforce or BI tool.

- Deliver formal in-depth capability and configuration assessments of marketing data & Marketing Automation solutions.

- Co-Author the marketing data & technology optimization roadmaps.

- Identify areas of inefficiency for process and business operational optimization and propose solutions that enable scale and document workflows, content, deliverables, QA processes.

- Collaborate with Marketing Managers, Marketing data Strategists, BI, & Product Marketers to execute end-to-end marketing ops processes and complex, data-driven marketing programs and automations.

- Work with leaders in Sales, Marketing, Finance, and Product to ensure we have an accurate view of marketing performance and business contribution.

- Develop scheduled and incremental reporting with the ability to compile and review raw data, provide insight across all channels, A/B testings, and activities and make recommendations and optimizations.

- Strong understanding of using reporting tools for building and maintaining the Marketing sourced/influence pipeline, Lead-lifecycle reporting, campaign attributions and other ad-hoc campaign reporting and dashboards that highlight important marketing performance metrics.

- Hands-on problem solver with proven Business technical background & acumen to troubleshoot and solve sophisticated problems with Business Ops & 7+ years of RevOps / Business Ops experience, preferably in SaaS

- Post graduate/Graduate degree in Business or related field

- Ability to operate autonomously with demonstrated experience, knowledge, and expertise within SaaS / Enterprise Software.

- Startup experience is a plus.

- Strategic thinker with the ability to glean insights from processes, data, sales team feedback, industry best practices, continuous personal development, etc. to develop improved strategies

- Strong understanding and experience with both highly transactional, inbound, inside sales models, and mid-market/Enterprise inside and field sales models.

- Strong working knowledge of Salesforce.

com, Hubspot or Marketo and any other marketing automation tools, including best practices for use, integrations, and reporting.

- Proven record of developing and implementing tactical initiatives that improve marketing productivity, and conversion rates

- LeanData Knowledge is a plus

- Strong project and program management skills.

- Intimate knowledge of lead automation and follow-up best practices, outbound lead generation, and reporting/analytics

- Expert communication skills, with experience building presentations and analyses for presentations to the senior leadership team

(ref:iimjobs.com)

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