Content Strategist
4 weeks ago
Job Title: Content Strategist (Instagram Reels)
Company: UrbanGabru & UrbanYog
Location: Pune, India (Office-based)
About Us:
UrbanGabru & UrbanYog are leading players with dynamic brand entrenched in the beauty and lifestyle industry for Men's and Women's grooming categories respectively, offering a range of products tailored for the modern individual. With a focus on innovation and quality, UrbanGabru & UrbanYog aims to empower individuals to express themselves confidently through their unique range of grooming and lifestyle essentials.
Job Role:
Are you passionate about creating engaging video content that sparks conversations and drives trends on Instagram? UrbanGabru & UrbanYog, a vibrant brand in the beauty and lifestyle realm, is seeking a skilled Content Strategist to join our Pune team and revolutionize our Instagram Reels presence.
Responsibilities:
- Keep a finger on the pulse of content trends, social media dynamics, and the ever-evolving beauty/lifestyle landscape to ensure our content remains fresh, relatable, and resonant with our audience.
- Conceptualize and execute innovative content strategies tailored specifically for Instagram Reels and YouTube, and other emerging platforms, leveraging the latest features and formats to captivate our audience.
- Stay updated on industry shifts, new technologies, and advertising best practices to continuously refine our approach and maximize our impact.
- Take charge of our Instagram accounts, curating visually stunning and share-worthy content that embodies our brand ethos and fosters community engagement.
- Develop and implement growth strategies to enhance follower interaction and expand our audience reach, driving organic traction and fostering brand advocacy.
- Demonstrate a keen creative vision and strategic acumen, applying insights into brand advertising and consumer behavior to craft compelling narratives that resonate with our audience.
- Collaborate closely with the influencer marketing team to identify opportunities for collaboration, leveraging influencers to amplify our content and reach new audiences effectively
Requirements:
- 6 months to 3 years of experience in creating viral content specifically for Instagram Reels and YouTube
- Profound understanding of social media trends, with a knack for swiftly adapting to emerging formats and audience preferences.
- Excellent communication and collaboration skills, with a proven ability to work effectively within a team environment.
- Prior experience in content creation within the beauty/lifestyle industry is advantageous, demonstrating a nuanced understanding of audience interests and preferences.
- Willingness to contribute to content creation efforts across various platforms and formats, supporting the broader content strategy.
- Proficiency in monitoring and analyzing performance metrics across social media platforms like Instagram, Twitter and Youtube, with the ability to derive actionable insights.
Preference :
- Require a male candidate for UrbanGabru.
- Require a female candidate for UrbanYog.
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