Senior Manager- Programmatic

6 days ago

New Delhi, India dentsu Full time

About the Role:We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for building end-to-end campaign strategy across brands and ensuring both client-delight as well as aligning with internal stakeholders.Responsibilities:- Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts. - Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly. - Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan. - Maintaining oversight and proactive management of multiple campaign planning and execution activities. - Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH. - Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner. - Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy. - Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations. - Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.Qualifications:- 6+ years of experience with at least 5 years in an agency environment. - Deep expertise of planning & execution of both branding and performance mandate from clients. - Expert of building PPT decks & single handedly running client meetings. - Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms. - Experience with DMP’s, CDP’s & ad-servers (Google CM360, Adobe, Flashtalking etc.) - Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools. - In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise. - Proven experience in scaling programmatic offerings within an agency environment. This includes programmatic and social platforms (Google, Meta & others). - Familiar with identity solutions, privacy regulations & other industry initiatives. - Excellent communication skills.

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