Intellinet Systems

- Intellinet Systems Pvt. Ltd. is a product-based organization specializing in aftermarket software solutions.

- Collaborating with leading automotive companies and equipment manufacturers in India and globally, Intellinet provides innovative products such as Illustrated Electronic Parts Catalogues, Warranty Claim Management Systems, and Field Technical Reports.

- With product users in over 70 countries, Intellinet is part of the BMG Group, which operates across diverse verticals including Nonferrous Metal & Alloys, Construction, Real Estate, Mining, and IT.

Role Overview:

- As a Digital Marketing Manager, you will drive the planning and execution of digital marketing strategies to promote Intellinet's aftermarket software solutions.

- The role focuses on social media marketing, web analytics, online campaigns, and effective communication strategies to enhance engagement and expand the company's reach in global markets.

Key Responsibilities:

- Develop, implement, and manage digital marketing campaigns to drive brand awareness and lead generation.

- Oversee and execute social media marketing strategies, ensuring consistent messaging and engagement across platforms.

- Analyze performance metrics using web analytics tools, providing actionable insights to optimize campaigns.

- Plan and execute strategies for SEO, PPC, and SEM to improve website traffic and search engine rankings.

- Create and maintain content that aligns with the company's brand, including blogs, newsletters, and email campaigns.

- Collaborate with cross-functional teams to align marketing efforts with business objectives.

- Stay updated on the latest trends in digital marketing to incorporate innovative ideas into campaigns.

- Monitor and report campaign performance to stakeholders, suggesting improvements where necessary.

Skills and Qualifications Required:

- Proven experience in Digital Marketing, with strong expertise in Social Media Marketing and Online Campaign Management.

- Proficiency in Web Analytics tools such as Google Analytics, and a strong understanding of SEO, PPC, and SEM strategies.

- Excellent communication and strategic thinking skills.

- Experience with digital advertising platforms and tools like Google Ads, Facebook Ads Manager, and others.

- Analytical mindset with the ability to interpret data and provide actionable recommendations.

- Degree in Marketing, Communications, or a related field.

- Certifications in digital marketing tools and platforms are an added advantage.