Ridhira Group

5 days ago

Hyderabad, India Ridhira living Full time

Job Description: Brand Manager

Location: Hyderabad (Nanakaramguda)

Company: Ridhira Group


About Ridhira Group

Ridhira Group is a diversified lifestyle, hospitality, and real estate organization with businesses spanning wellness retreats, luxury living, and integrated hospitality experiences.

We are committed to creating unique, customer-centric brands that combine innovation, luxury, and sustainability.


Role Overview

We are seeking a dynamic Brand Manager with a strong background in creative/advertising/brand agencies to lead the branding, positioning, and communication strategy across Ridhira Groups portfolio.

The ideal candidate will bring expertise in brand storytelling, integrated marketing campaigns, and experience managing multiple brands simultaneously.


Key Responsibilities

Brand Strategy & Positioning

- Develop and execute brand strategies to strengthen Ridhira Groups positioning across real estate, hospitality, wellness, and lifestyle verticals.

- Ensure consistent brand identity, messaging, and tone across all platforms and customer touchpoints.

- Conduct competitive benchmarking and market research to identify opportunities for differentiation.


Campaign & Communication Management

- Conceptualize, plan, and execute integrated brand campaigns (digital, print, outdoor, influencer marketing).

- Manage creative development with agencies, designers, and production teams for ATL/BTL activities.

- Ensure all communication aligns with brand guidelines and resonates with the target audience.


Content & Digital Marketing

- Drive brand presence on digital and social media platforms through engaging content and storytelling.

- Collaborate with performance marketing teams to integrate brand campaigns with digital objectives.

- Curate brand collaterals, brochures, presentations, and digital assets.


Cross-Functional Collaboration

- Work closely with sales, marketing, PR, and operations teams to ensure brand consistency.

- Support new product launches, event branding, and property launches.

- Liaise with external agencies for PR, events, and media planning.


Analytics & Reporting

- Track campaign performance, consumer insights, and engagement metrics.

- Present regular reports to leadership on brand health, ROI, and growth opportunities.


Key Skills & Competencies

- Proven experience in brand strategy, creative campaign management, and integrated marketing.

- Strong storytelling, content, and communication skills.

- Hands-on experience managing ATL/BTL campaigns and digital branding.

- Excellent stakeholder management and cross-functional collaboration skills.

- Strong understanding of consumer behavior, trends, and competitive landscape.


Qualifications & Experience

- Bachelors/Masters degree in Marketing, Communication, or related field.

- 6-10 years of experience, with at least 35 years in a creative/advertising/brand agency background handling lifestyle, hospitality, or real estate brands.

- Experience in managing multiple brands simultaneously.

- Exposure to luxury, lifestyle, or premium categories is a strong plus.


Why Join Ridhira Group?

- Opportunity to build and scale luxury lifestyle and hospitality brands.

- Work in a fast-growing, innovative environment with exposure to high-impact projects.

- Be part of a visionary team driving transformation in real estate, hospitality, and wellness industries.


(ref:iimjobs.com)

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