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Media Planning Manager

2 months ago

Vadodara, India Kapiva Full time

Media Planning Lead


Job Summary:

We are looking for a dynamic and strategic Media Planning Lead with 3-5 years of experience in FMCG or agency environments to join our team. The ideal candidate will have a strong background in media planning and buying, a deep understanding of digital and traditional media channels, and a proven ability to drive successful media strategies that enhance brand visibility and customer engagement.


Key Responsibilities:

Media Strategy Development:

Develop and implement media strategies that align with the brand's marketing objectives and drive customer acquisition and retention. Analyze market trends, consumer behavior, and competitive activities to inform media planning decisions. Collaborate with the marketing and creative teams to ensure cohesive messaging across all channels.

Media Planning & Buying:

Plan and execute media campaigns across various channels, including digital, social, TV, radio, print, and out-of-home. Manage media budgets, optimize spend across channels, and ensure maximum ROI.

Negotiate with media vendors and partners to secure the best rates and placements.

Campaign Management & Optimization:

Monitor campaign performance, analyze key metrics, and adjust strategies to improve effectiveness.

Utilize data-driven insights to optimize media plans and enhance campaign outcomes. Provide regular reports and presentations on media performance to key stakeholders.

Vendor & Agency Management:

Manage relationships with external media agencies and vendors, ensuring alignment with company goals. Evaluate agency performance and provide feedback to ensure high-quality deliverables.

Qualifications:

Experience: 3-6 years of experience in media planning, with a focus on FMCG or agency environments.

Education: Bachelor’s degree in Marketing, Communications, or a related field.


Skills:

Strong understanding of both digital and traditional media channels.

Proficiency in media planning tools and analytics platforms.

Excellent negotiation, communication, and presentation skills.

Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Strong analytical skills with a data-driven approach to decision-making.


Preferred Qualifications:

Experience in D2C or e-commerce brands.

Familiarity with programmatic buying and advanced digital marketing techniques.

Leadership experience with a small team or project management experience.


About Kapiva:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers.

Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus etc) and are funded by India’s best Consumer VC Funds – Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

The team at Kapiva is headed by the Co-Founders:

Ameve Sharma: worked @McKinsey, @Baidyanath;studied @INSEAD & NYU

Shantanu S : Ex-PG and CMO Uniqlo India ; IIM C Alum

Anuj Sharma: Ex- Hotstar , Ex- Myntra ; ISB

We’re creating a new brand with a unique story and are looking for a team to help us grow our

business. You’d be joining a young, hungry team with a culture of honesty, humility, and hard work.