Head - Search Engine Marketing

Role Summary:

- We are looking for a strategic and data-driven SEM Head to lead and scale our paid search efforts across global platforms.

- The ideal candidate should have deep expertise in Google Ads, Bing, YouTube Ads, and performance-driven strategy with a focus on CAC, ROI, and conversion optimization.

- You will be responsible for managing large budgets, overseeing cross-channel paid campaigns, leading a team of SEM specialists, and collaborating with product, content, and analytics teams to drive measurable business growth.

Key Responsibilities:

SEM Strategy & Execution:

- Own and drive the overall paid search strategy across Google Ads, Bing Ads, YouTube, and relevant PPC platforms.

- Create and execute campaigns aligned with business objectives including lead generation, revenue growth, app installs, or user acquisition.

- Develop and maintain a comprehensive campaign architecture - keyword targeting, audience segmentation, device strategy, bid adjustments, ad copy variations, landing pages, etc.

Budget Management & Optimization:

- Manage large-scale monthly/quarterly budgets efficiently while ensuring performance KPIs are met.

- Optimize campaigns continuously to improve CTR, Quality Score, Conversion Rates, and Return on Ad Spend (ROAS).

- Forecast media spends and set ROI targets aligned with business needs.

Performance Monitoring & Reporting:

- Build automated dashboards and reports to track KPIs, budget utilization, and funnel conversion metrics.

- Conduct in-depth data analysis to identify patterns, segment performance, and uncover new opportunities.

- A/B test creatives, landing pages, bidding strategies, and campaign types.

Team Leadership & Collaboration:

- Lead, mentor, and grow a team of SEM specialists and PPC analysts.

- Collaborate with content, design, analytics, product, and CRM teams to create cohesive and high-performing campaigns.

- Ensure marketing efforts are aligned with the overall digital growth and brand strategy.

Innovation & Best Practices:

- Stay updated with the latest changes in Google Ads policies, bidding algorithms, ad formats, and beta features.

- Experiment with automation tools, scripts, and AI-based campaign management solutions.

- Explore opportunities in voice search ads, smart bidding, local inventory ads, and shopping campaigns.

Required Qualifications & Skills::

- Bachelor's degree in Marketing, Business, Digital Media, or Technology; MBA is a plus.

- Deep expertise in managing large-scale campaigns on Google Ads, YouTube Ads, and Bing Ads.

- Strong understanding of auction models, bidding strategies, match types, audience targeting, and retargeting.

- Proficiency in Google Ads Editor, Google Analytics 4 (GA4), Tag Manager, Looker Studio, and campaign tracking tools (UTM, pixels, floodlights).

- Hands-on experience with Shopping Ads, PMax Campaigns, App Campaigns, and Lead Gen Extensions.

Preferred Tools Experience:

- Google Ads, Bing Ads, DV360 (preferred)

- Google Analytics 4 (GA4), Looker Studio

- SEMrush, Ahrefs, SpyFu (for competitive research)

- Excel, Google Sheets (advanced formulas, pivot tables, macros)

- Landing Page builders (Unbounce, Instapage), A/B testing tools (VWO, Optimizely)

Soft Skills:

- Exceptional analytical and quantitative skills.

- Strong communication and presentation skills.

- High attention to detail and operational rigor.

- Ability to manage cross-functional collaboration and external vendor relationships.

- Growth mindset with a passion for learning and innovation.

What We Offer:

- Competitive compensation with performance bonuses.

- Ownership of a critical revenue-driving function.

- Access to leading tools, platforms, and budgets.

- A fast-paced, data-first, and experimentation-driven culture.

- Opportunities to work with global markets and high-visibility campaigns