Senior Copywriter

Role: Senior Copywriter

Job Description:

As a senior copywriter at upGrad you will be expected to:

Work with your copy lead/ creative director to interpret the creative brief, understand business objectives and craft compelling copy for traditional and digital media channels including but not limited to emailers, performance ads, print, OOH, digital films etc.

Conduct high quality research to inform and enhance what you write.

Proofread all advertising copy to ensure the highest editorial standards are met.

Regularly ideate, script and create content for our social handles

Eligibility:

Bachelors degree with 2-3 years of experience working in advertising agencies or in-house creative teams.

A strong copy portfolio and unique voice.

A creative problem solver with a knack for fresh ideas and a new perspective

Proven experience in crafting compelling advertising copy across media channels.

Experience in script writing and short & Long form content creation (Reels/ YT shorts/ YT videos) is a big plus.

A deep passion for learning in general with interests in tech, business and Marketing amongst others.

Overall we want you to be

A storyteller that can cook up interesting ideas and present them in an engaging way.

A brainstormer who can collaborate on ideas with ease as well as bug external stakeholders with 100 questions to gain more insights.

A digger who can dig deep with research to gain insights on product, category or target audience.

A charmer with words someone who has excellent communication and presentation skills to effectively articulate ideas.