Digital Marketing Director

3 weeks ago

Pune, India PaperTrue Full time

Join Our Team


Designation: Director of Digital Marketing


Type: Full Time


Location: Aundh, Pune


Work Experience: At least 7 years of experience in the Digital Marketing space.


Role Overview:

As the Director of Digital Marketing at PaperTrue, you will lead our efforts to carve the future of digital marketing with pioneering strategies that set industry standards. Your role involves overseeing a talented team committed to excellence in various digital marketing channels, from SEO to cutting- edge social media platforms. This position is not only about managing; it’s about inspiring a team to think big and act boldly. You will be pivotal in managing our brand’s narrative, enhancing our market presence, and significantly growing our brand equity through strategic marketing initiatives and compelling storytelling.


Key Responsibilities:


•Strategic Leadership: Chart the course for digital marketing innovation, integrating organic and paid strategies to solidify our brand as a leader in the technology space.

•SEO Mastery: Spearhead our SEO initiatives, enhancing our online visibility and propelling us to the forefront of search engine rankings through creative and technical expertise.

•PPC Campaigns: Elevate our presence on Google Ads, Bing, and Meta with campaigns that break the mold and capture attention.

•Social Media Excellence: Dynamically lead our social media endeavors across platforms like Facebook, Instagram, Twitter, and with content that engages and captivates.

•Email Marketing Initiatives: Craft email marketing campaigns that go beyond the inbox to entertain, engage, and retain our valued customers.

•Influential Marketing: Leverage existing customer relationships through innovative referral and affiliate marketing strategies.

•Broad-Spectrum Marketing: Implement traditional and digital marketing tactics that resonate and reach a broad audience effectively.

•Online Presence Management: Manage and enhance our online reputation, ensuring our digital footprint reflects our commitment to excellence and innovation.

•Content and Collateral Creation: Oversee the production of compelling marketing and sales materials that

align with our forward-thinking brand identity.


Desired Profile:

•Innovative Thinker: With a deep understanding of SEO, SMM, PPC, email, and traditional marketing, ready to push boundaries.

•Leadership Excellence: Exceptional management skills with a knack for leading both technical and creative teams.

•Effective Communicator: Outstanding communication abilities with a talent for crafting messages that resonate.

•Creative Strategist: A visionary with a creative edge, capable of devising and implementing groundbreaking marketing campaigns.


Salary: As per industry standards


Work Schedule: 9 am to 6:30 pm, Monday to Friday


About Us:

PaperTrue is an AI driven language solutions company. PaperTrue offerings include editing, proofreading, and

self-publishing services to individuals and businesses worldwide. Since its establishment in 2014, our organization

has maintained an open - door policy, with ever- approachable team leads and managers. Thanks to the direct

involvement of its founders and the continuously expanding scope of work, the learning opportunities at

PaperTrue are ever abundant.


Contact: Interested candidates can reach us at hiring@papertrue.com.


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