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performance marketer

1 month ago

Bengaluru, India Kots Full time

Company Description

Kots is a company that aims to solve urban housing for young India by providing better rental apartments in better locations at a better value for money. Our goal is to provide housing for 10 million people using the Build-to-rent model in urban centers of India.


Role Description

This is a full-time on-site role for a Performance Marketer located in Bengaluru. The Performance Marketer will be responsible for day-to-day tasks such as running performance marketing campaigns, analyzing campaign data, optimizing campaigns for maximum ROI, conducting market research, and collaborating with cross-functional teams to drive marketing initiatives.


  • Plan, execute, and optimize digital marketing campaigns across multiple channels, including but not limited to SEM, paid social, display advertising, and email marketing.
  • Conduct thorough keyword research and analysis to identify opportunities for optimization.
  • Monitor and analyze campaign performance data to identify trends and insights, and make data-driven recommendations for improvement.
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business goals.
  • Stay up-to-date with industry trends and best practices in performance marketing, and implement new strategies and tactics to improve campaign performance.
  • Assist with ad creative development, A/B testing, and landing page optimization to improve conversion rates and ROI.
  • Track and report on key performance metrics, providing regular updates to stakeholders on campaign performance and optimization efforts.


Qualifications

  • Hands-on experience in performance marketing, digital advertising, and campaign management
  • Proficient in using performance marketing tools and platforms
  • Analytical mindset and ability to interpret and act on campaign data
  • Strong understanding of digital marketing strategies and channels
  • Ability to identify target audiences and devise effective marketing campaigns
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Experience in the real estate industry is a plus
  • Bachelor's degree in Marketing, Business, or related field

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