Media Buying lead

3 days ago


New Delhi, India Schbang Full time

We are looking for an experienced Media Buying Lead with hands-on expertise in executing digital campaigns across platforms like Google, Meta, and LinkedIn. This role requires strong executional and backend skills, a data-driven mindset, and the ability to mentor junior team members while driving high-performing media strategies.Key Responsibilities:- Plan, develop, and execute digital media campaigns that deliver measurable business outcomes. - Manage end-to-end campaign execution across Google Ads, Meta Ads, and LinkedIn Ads including setup, tracking, optimization, and reporting. - Maintain high-quality client servicing by providing timely campaign updates, post-campaign analysis, and actionable insights. - Identify and target the right audience through segmentation, behavioral targeting, and persona development. - Analyze performance data to optimize campaigns for higher ROI and efficiency. - Manage media budgets across platforms to maximize returns while staying within client constraints. - Test and implement new strategies, creatives, and bidding approaches to improve performance. - Prepare and deliver campaign reports to internal stakeholders and clients, highlighting key insights and learnings. - Stay current on platform updates, industry trends, and digital marketing innovations. - Mentor and guide junior team members, sharing platform knowledge and campaign best practices.Key Requirements:- 4–6 years of experience in performance marketing or media buying. - Proven hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads. - Strong understanding of campaign setup, conversion tracking, pixel implementation, and performance optimization. - Analytical mindset with proficiency in tools like Google Analytics, Excel, or Looker Studio. - Experience in managing and scaling digital budgets effectively. - Excellent communication and reporting skills. - Team-oriented with a collaborative attitude and leadership potential.



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