Content Writer

About us/Company overview:PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India’s first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP’s mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.Come, join the packJob Summary:We’re looking for a creative and detail-oriented Content Writer with 1–3 years of experience to join our growing team. If you’re passionate about crafting compelling brand stories, writing for digital platforms, and bringing a fresh tone to skincare and beauty products. We'd love to meet you.Responsibilities:Write high-performing & data backed content for website banners, offers communication, CRM.Create UGC video scripts, performance ad copy, and influencer briefs.Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagementCollaborate closely with design, marketing, and product teams to develop cohesive campaignsEnsure all content is clear, concise, grammatically correct, and adheres to brand guidelinesConduct content research and competitor analysis to optimize messaging for D2C consumersData-analysis to understand the performance of every piece of content going live.Qualifications:1–3 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setupsStrong command of English language, grammar, tone, and structureAbility to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.)Experience working in a fast-paced environmentCollaborative mindset and comfort in receiving and implementing feedbackSocial Media handles:Website - - Instagram - Contact us:Careers – career@mcaffeine.com